Life360 is entering the pet technology space with the launch of a new GPS tracker

Family safety app Life360 is entering the pet technology space with the launch of its new tracking device, the Pet GPS. Designed to be attached to a collar or harness, this new device aims to provide peace of mind for pet owners by providing real-time location updates for their dogs and cats.

Launching a pet GPS seems like a natural progression for Life360, especially after its acquisition of tracking device company Tile in 2021. Since then, the company has integrated Tile’s item-finding capabilities into its app, including the ability to assign a Tile tracker to their pets.

The Life360 Pet GPS device retails for $49.99, the most expensive offering in its lineup. However, it comes with a host of features that pet owners may find worthwhile.

Key features include geolocation (virtual boundary alerts), escape alerts, and access to the Pet Finder network. Pet owners can create safe zones, and if a pet escapes, an escape alert will be triggered.

Users can also alert the nearby community about a missing pet. When a lost pet alert is issued, the app shares important information with nearby members, such as the pet’s name, photo, breed, and emergency contact details.

Life360 says its network has more than 88 million members, providing users with a large community to help locate their lost pet.

The pet tracker combines cellular, GPS, Wi-Fi and Bluetooth to provide the most accurate location, updating every 2 to 4 seconds when the pet is away from home.

Other useful features include a built-in light that can be activated through the app to help find a pet in the dark. The device also features a chime noise function, allowing owners to summon their pets when needed – such as when they take too long to relieve themselves in the yard or when they’re hiding under the sofa.

With an IP68 rating, Life360 says the device is waterproof, dustproof, and resistant to pet bites.

The device includes a charger with a battery that lasts up to 14 days. There’s also a ‘Bluetooth Backup Mode’, which extends battery life to keep your pet in place for up to six months.

The Life360 Pet GPS comes in three colors: pink, navy, and black. It is available for purchase in the US, UK, Canada, Australia and New Zealand on Life360.com. To access all features, users need a Gold subscription ($14.99 per month) or Platinum subscription ($24.99 per month).