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For many journalists, blowback is just part of the business.
The irate call to the editor or publisher, often expressed through the promise of litigation. The online pile-on, often expressed through personal invective. Occasionally, the threat of violence, often expressed through all-caps derangement.
Itโs rare to encounter a novel variant. But on April 21, I received a remarkable email. โSomeone has filed an objection against something you wrote,โ explained Austin Livingston, pointing me to a web page where Purdue Pharma heir Michael Sackler, a film financier and self-styled ethical investor, had paid a new tech startup โ fittingly called Objection โ to assess the legitimacy of a skeptical article Iโd published about him and his business in The Hollywood Reporter five years earlier.
Livingston, a young staffer who describes his job on LinkedIn as, simply, โcreating shareholder value,โ noted that an AI tribunal would attempt to โadjudicate a determination of truth,โ and that the announced outcome โwill also affect your Honor Index score, a measure of the veracity of your published work.โ He went on, adding, โYou can argue your side by uploading your evidence and suggesting your interpretation of the allegation.โ
I perused the web page, designated โSackler v Baum (2026).โ It featured a countdown clock ticking toward an apparent verdict. Then I read up on the company, which is backed by the prominent right-wing billionaire Peter Thiel, who waged a legal war against Gawker Media after it published coverage about his business interests and personal life which upset him. The effort led to the outletโs demise. At first glance, Objection seemed to be a kangaroo court catering to rich and infamous plaintiffs, the latest service in the lucrative sector of digital reputation management.
I replied to Livingston, explaining Iโd consulted with my editors and that The Hollywood Reporter believes the article stands on its own. However, I was interested in writing about Objection. Two weeks later, I found myself in a revealing and at times baffling exchange with the Oxford-educated brain trust behind the firm about the nature of truth, trust, transparency and power.

Activists protesting Purdue Pharma and its owners, members of the Sackler family, who settled a lawsuit regarding their role in the opioid crisis for billions of dollars.
Michael A. McCoy/For The Washington Post/Getty Images
***
Objectionโs Founder and CEO is Aron DโSouza, an Australian entrepreneur and provocateur best known as the mastermind behind Thielโs litigation strategy against Gawker, which involved a patient, extensive search for the ideal proxy plaintiff to sink the online news outlet. The campaign, quietly funded by the tech investor, culminated in Hulk Hoganโs successful invasion-of-privacy suit and ultimately helped force Gawker into bankruptcy. Thielโs involvement, with DโSouza as the intermediary to Hogan attorney Charles Harder, was exposed after the verdict.
More recently, Thiel has backed DโSouzaโs company Enhanced Games โ dubbed the โsteroid Olympicsโ โ which offers athletes financial incentives to compete under rules that allow performance-enhancing drugs. The company, which also counts Donald Trump Jr. as a key investor, went public in early May.
To discuss Objection, DโSouza and I convened for a video call along with the companyโs chief technology officer, Kyle Grant-Talbot. They played rugby together at Oxford. DโSouza, in the signature quarter-zip of the startup tribesmen, exuded the confidence and finesse of someone long adept at raising money. Grant-Talbot, an Englishman whose CV includes engineering stints at NASA and SpaceX, struck me as his more grounded counterpart.

Peter Thiel (left) secretly funded the winning lawsuit of Hulk Hogan (right) against Gawker, which resulted in the siteโs bankruptcy.
Alex Wong/Getty Images; John Pendygraft-Pool/Getty Images
DโSouza, whoโs long had the notion of rating news outlets, started Objection after an extended discussion about the concept with the prominent Silicon Valley investor-entrepreneur Balaji Srinivasan. (He now has stakes in both Objection and Enhanced Games.) โThe Gawker litigation taught me that courts are too slow and theyโre too expensive,โ says DโSouza. โIn 2016, after we won the Gawker verdict and Gawker went bankrupt, I considered the idea of buying Gawker and turning it into a news rating website.โ
A decade later, he explains, โWeโre the first people to sell adjudication as a service,โ comparing his venture to well-respected legal bodies like JAMS, SIAC and the International Chamber of Commerce, which specialize in alternative dispute resolution outside traditional judicial systems. โTheyโre private arbitration courts that are very trusted methods of truth-seeking.โ Of course, these are consensual private forums. Objection issues public verdicts based on investigations paid for by one party, which may be negatively impacted by the refusal of the other side to participate in its process.
***
DโSouza grew up in Melbourne, the youngest of three brothers and son of a research scientist. His Ph.D. is in intellectual property law. Now splitting his time between London and New York, heโs the type of inveterate founder whoโs constantly ginning up business plans. They can be boring (a tech infrastructure firm), niche (a chief of staff association) or whimsical (a notion to fund an Australian poet laureate).
His ideas have been nurtured within a close and influential cohort. โThereโs this group of us, 15, 20 of us, that are gay entrepreneurs, and weโve all holidayed together for years,โ DโSouza told The Sydney Morning Herald in February. โItโs an extraordinarily tight community that has propelled me, and all of us together, to the heights of capitalism.โ
To him, itโs unsurprising that these paradigm-shifting overachievers are all gay, citing the landmark 1973 book The Best Little Boy in the World, about how the pursuit of ambition and excellence can help closeted young men deflect from their sexuality. DโSouza has observed that his friends are โthe best little boys in the world. They all went to the fanciest universities and won all the prizes.โ
These men include Thiel, the German biotech billionaire Christian Angermayer and OpenAI chief Sam Altman โ who in 2018 described DโSouza to a reporter as โruthlessly ambitiousโ and โobsessed with status and power.โ In DโSouzaโs interview with the Australian newspaper, he explained why: โItโs only the top 1 percent who matter. These are the people who are going to be the value creatorsโ when, in his view, AI soon completely transforms just about every aspect of economic life.

Objection founder Aron DโSouza considers himself close with many powerful tech titans.
Suki Dhanda/Contour/Getty Images
***
Grant-Talbot outlined several key categories of Objection clients. โThe first are people that have been the subject of lawfare, especially in the U.S.,โ he explains. โThey believe, and we donโt judge, that theyโve been unfairly targeted by the judiciary and either have done time in jail because theyโve had to take a plea deal or theyโre on a house arrest or theyโre in litigation and they believe thatโs unfounded and they want to exonerate themselves.โ Some of these people โbelieve that the media coverage actually instigated the lawfare.โ
The second group, according to Grant-Talbot, are famous people, mainly influencers, โwhose reputation is their brand,โ and who believe a viral story has led to lost income from licensing deals and similar revenue streams. The third, โprobably my favorite,โ are those who โjust have a really, really annoying article thatโs written about them in a local outlet that just is constantly in the back of theirย mind.โ
Then, of course, there are billionaires and their heirs. DโSouza believes that โmany journalists are more powerful than billionaires,โ explaining, โI canโt tell you how many billionaires and CEOs have called me in absolute tears about their lives being destroyed by one article.โ He notes that most of them โhave no media skill whatsoeverโ and have โnever sought the spotlight,โ so he contends that โthereโs a massive power asymmetry.โ
To DโSouza, such โquiet, boring,โ super-rich clients in fact arenโt resourced enough โ which is why they need Objection. โSomeone who is our ideal customer, itโs not Elon [Musk], who has hundreds of millions of combined social media followers, and has the distribution apparatus itself,โ referring to his ownership of the networking platform X. โItโs not Peter Thiel, whoโs sophisticated and has high distribution. Itโs someone like Michael [Sackler], who has low distribution but high wealth.โ
***
My profile of Sackler, it turns out, was the first case to be brought before Objectionโs tribunal, although the company told me there are now dozens in its virtual docket. โYouโre Exhibit A,โ DโSouza said, observing that the verdict on my work was part of the companyโs soft launch: โBuilding software is hard.โ
The article I published in April 2021, co-reported with Alex Ritman, was given the online headline โFrom Opioid Crisis to Hollywood: Heir to Purdue Pharma Undergoes โIdentity Makeover.โ โ It explained that Sackler, the film producer turned venture capitalist, โhas refashioned himself as a self-styled ethical investor, but some see an attempt to escape accountability for his familyโs role in the OxyContin scourge.โ
Sackler spoke to THR, including about how he viewed himself in relation to his family and fortune. โIโve not been a part of the business,โ he said, referring to Purdue, which went bankrupt after settling a slew of claims that it had exacerbated OxyContinโs widespread abuse. โItโs something that is a historical legacy, itโs nothing to do with me,โ he said, explaining that he was still a minor when claims against the company first materialized. (As an adult, records show, he was involved in his familyโs crisis-management efforts.) โIโm very conscious that how I choose to use my own money is up to me, and I choose to use it in this wayโ โ on his films and VC investing, including AI-related projects โ โwhich I think is a force for good.โ
The story also included commentary from critics. A philosophy professor whoโd written a book on inherited wealth observed that โitโs not enough to say youโre not the perpetrator. The moral and ethical presumption is that you surrender the fruits if you can. You donโt get credit for doing something else,โ adding, โIf youโre not giving the money back to the victims, youโre just changing the subject.โ The director of an inequality think tank, who happened to himself be an inheritor of dynastic capital, was blunt: โMichael is seeking an identity makeover with this fund. It comes from shame.โ He continued, โPrivilege is a disconnection drug. It keeps you from seeing a chain of responsibility. It keeps you from feeling pain and suffering. You reconstruct self-narrative. The alternative is facing the suffering, which is huge. You have to deflect onto some other cause that becomes your pet cause instead.โ
At the time, Sackler offered no response to these contentions. (As a general matter, DโSouza questions the common journalistic practice of quoting โexpertsโ as part of coverage.) After the article was published, Sackler didnโt quibble with its facts, although he did attempt to assert that his interview had been off the record โ it wasnโt.
***
Objectionโs framing is prosecutorial and binary, asking whether itโs true or false that THR claimed Sackler had used his firm as an โidentity makeoverโ to deflect from his familyโs responsibility for the opioid crisis. Yet the article was an inquiry, not a judgment. The reader makes their determination of Sacklerโs motivations and obligations, as well as of the storyโs credibility. As the old Fox News slogan had it, โWe report, you decide.โ
When I point this out, Grant-Talbot, ever genial, responds, โItโs great feedback,โ adding, โIโm not a journalist, Iโm a technologist.โ By the time we spoke, Objection had removed its ominous countdown clock from my virtual trial as the company tinkered with its algorithms. โThe AI-based reasoning models are easy in comparison to adjudication,โ DโSouza said, perhaps already aware that his company might be accused, at least in its beta phase, of outputting slop justice. โWhat I would say is our goal isnโt perfection. Our goal is to be as good as the [human] court process.โ
Objection assigns a human investigator โ at the $2,000 price tier, a college graduate; for $10,000, a former CIA or FBI agent โ to gather evidence, which is displayed as exhibits. In my case, just about all of it appeared to be extraneous documentation, like incorporation paperwork for Sacklerโs firm, which seemed irrelevant to the matter at hand. Then it prompts a group of AI models (including the name-brand ones such as Claude, ChatGPT and Grok) to act as its jury, analyzing the evidence. DโSouza promises that conclusions will be transparent: โWe expose all the math that underpins what we do.โ
Once Objection issues an adjudication, satisfied clients can pay an extra fee to promote the finding โso it engages with the disinformation as it spreads through social media,โ DโSouza says. โWhat I know from the Gawker litigation, having dealt with not just Hulk Hogan but dozens of other parties who felt like they were aggrieved by the media, is that they actually donโt want a financial remedy. What they want is a moral victory. Most of them just want a PDF that they can send to their investors and their family which says, โI did not go to Epstein Island.โ โ

The 2021 THR story being challenged on Objection by Purdue Pharma heir Michael Sackler.
THR
***
DโSouza positions Objection as a good-faith effort to reform journalism. For him, itโs a new watchdog out to patrol those other watchdogs that he believes have lost their way. Yet, notably, he wouldnโt name a single example of accountability-oriented reporting of which he does approve, saying he has concerns about the โentire enterprise.โ
Among other criticisms, DโSouza dismisses the value of anonymous sources, believing they are discrediting, no matter the justification. Objection dings journalists who utilize them under almost all circumstances, except some reporting involving minors and national security. Yet heโs OK with Objection clients secretly funding adjudications, as Thiel did with Gawker. He notes that โthereโs a risk of retributionโ for his platformโs customers, before citing the Streisand effect, a media phenomenon in which attempts to suppress or censor information can unintentionally draw far more public attention to it. (This is where Iโll note that Sackler, who either didnโt think or care to cloak his identity when filing his โobjection,โ didnโt respond to my inquiry for this coverage.)
DโSouza appreciates journalistsโ newsgathering ability to build an โempathetic connection very quickly and then draw useful information out of their sources,โ but is suspicious of the synthesizing work done to produce stories. Heโd prefer raw transcripts to be made available in a โpublic data room.โ Itโs a desire complicated by, among other factors, the reality that interviewees often make defamatory statements in unedited conversation, which outlets can be legally liable for publishing.
DโSouza is concerned about what he views as the affliction of journalism on the powerful. (โIโll accept that Iโm powerful-adjacent,โ he told TechCrunch in April.) He describes texting with Altman and his husband, Oliver Mulherin, to commiserate about recent damning coverage of the OpenAI chief, co-reported by Ronan Farrow and Andrew Marantz in The New Yorker. They see a tie between its publication and attempted violence at Altmanโs home and office in the immediate days afterward. โNow, there are a lot of factors at play there, but Ronanโs article was such a huge thing that itโs hard to disconnect the two.โ
***
One of my final questions for DโSouza โ who told me heโd been in a slew of talks with media owners about his venture (โIโm coming to New York next week to meet all the big guysโ) โ was whether he intended to file an objection on his platform to the story you are now reading. โI have to see the article when it comes out and then determine it,โ he responded.
After we spoke, I awaited my verdict before the Objection tribunal in the Sackler case. None arrived. Eventually, the landing page was taken offline. I asked DโSouza about it. He explained that Objection would โhold off publishing any adjudicationsโ until โa new major strategic partnershipโ was announced.
Then the whole site went dark, replaced by a splash page reading: โDue to feedback weโre rebuilding for an epistemic and primary sourced future. Stay tuned for updates.โ
DโSouza seems to simultaneously fear, jeer and revere the journalistic role. Itโs why heโs drawn, in his own way, to influencing it.
โI always say when I talk to journalists, โIโm a philosopher,โ โ he told me amid a broader riff about AIโs transformation of modern life. โWhat is the special place of being human? I think the very last job that humans are going to have is the first question in philosophy, which is epistemology: the nature of truth and distinguishing between truth and fiction. Itโs a very human skill, and that adjudicative function is extremely hard.โ
DโSouza continued, โUltimately, whatโs the last job? It wonโt be knowledge work. It wonโt be physical work. It will be interfacing between the physical and the digital worlds, and right now that frontier is journalism.โ
This story appeared in the June 10 issue of The Hollywood Reporter magazine. Click here to subscribe.
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