ACA open enrollment begins November 1 — here’s how to choose a plan if you’re price-sensitive

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Key takeaways

  • Open enrollment for 2026 health insurance coverage through the Health Insurance Marketplace runs from November 1 through January 15. If you want to make sure you have coverage on January 1, you’ll need to meet the December 15 deadline.
  • With expanded support for the ACA expiring at the end of this year — the issue at the heart of the government shutdown — insurance premiums could rise for many people, perhaps more than doubling if Congress doesn’t act.
  • One expert suggests that you compare plans carefully and, if possible, delay enrollment until December to see if Congress extends the subsidies.

Open enrollment season is right around the corner. Starting November 1, the health insurance marketplaces will open under the Affordable Care Act (ACA), allowing people to enroll in or renew their health insurance plan for 2026. For coverage starting January 1, you’ll need to choose a plan by December 15.

This year’s open enrollment period occurs in the middle of the federal government shutdown. At the heart of the shutdown is a debate over the fate of enhanced tax credits, subsidies that help millions of people pay much lower rates for ACA plans.

The ACA created premium tax credits to help low- and moderate-income enrollees afford insurance. Then the American Rescue Plan and the Inflation Control Act expanded subsidies, enabling millions of Americans to afford the plans. Enrollment in the ACA marketplaces more than doubled, with more than 20 million Americans taking advantage of the credits, bringing the uninsured rate to historic lows. But the expanded support is set to end at the end of this year.

Why is this important to you?

Without expanded support, the cost of health insurance premiums is expected to more than double on average compared to 2025. Many people, especially seniors, will see their insurance premiums rise even more. If you’re signing up, prepare for higher rates and consider waiting to see if Congress extends the benefits.

Given the uncertainty about subsidy status, Carolyn McClanahan, a certified financial planner and founder of Life Planning Partners, suggests you consider delaying enrollment until early December. Open enrollment runs from November 1 to January 15, but you must enroll by December 15 if you want to start coverage by the new year.

“Look at the prices, cry, then call Congress and say, ‘Please extend these tax breaks,’” McClanahan said. “And wait until later in open enrollment and see if the government does anything.”

“If it doesn’t look like it [Congress] “If you’re going to do anything by the beginning of December, go ahead and sign up,” she added.

Look at the big picture when choosing a plan

When you’re ready to sign up, compare plan options available from providers in your area. Here are the largest ACA insurance providers in the United States. Be sure to check the reputation and provider networks of any insurance company you are considering. Also check the plan’s coverage for primary and specialty care and prescription drugs.

Top 10 ACA Insurers of 2026
The believer Share your market plan The number of states where plans from these insurance companies are available States where plans are available
Blue Cross Blue Shield 22.13% 22 AL, AL, AZ, AZ, DE, FL, KS, LA, MI, MO, Montreal, NC, ND, NE, OK, SC, TN, TX, UT, West Virginia, Wyoming
better 19.86% 19 AL, AZ, AZ, DE, FL, IA, KS, LA, MI, MO, MS, NC, NE, NH, OH, OK, TN, TX
UnitedHealthcare 14.18% 19 Alabama, Arizona, Florida, Iowa, Indiana, KS, Los Angeles, Michigan, Missouri, MS, North Carolina, Nebraska, Ohio, Oklahoma, SC, Tennessee, Texas, Wisconsin, Wyoming
Oscar 5.71% 14 AL, AZ, FL, IA, KS, MI, MO, MS, NC, NE, OH, OK, TN, TX
Source of care 5.17% 3 IN, Ohio, West Virginia
Anthem 3.82% 5 IN, MO, NH, OH, WI
Medica 3.77% 7 OH, KS, MO, ND, NE, OK, WI
Molina Healthcare 3.03% 6 Florida, MS, Ohio, SC, TX, UT
Cigna 2.38% 7 Arizona, FL, Indiana, MS, NC, TN, TX
PacificSource Health Plans 1.39% 3 May, Mont, O

Choose the type of plan that is right for you

The type of plan you choose makes a big difference in how much you pay. There are four different marketplace plan categories: Bronze, Silver, Gold, and Platinum.

Bronze plans typically have more expensive premiums. They’re a better option if you’re healthy, as they have the lowest premiums and highest deductibles. You may pay more in copayments or coinsurance when you also receive care.

In contrast, platinum plans typically have the highest monthly premiums and lowest deductibles. You’ll get the best coverage with these plans, but pay more up front.

Silver plans are the most popular option, offering a balance between moderate monthly premiums and out-of-pocket costs.

McClanahan recommends choosing a plan based on your health care needs. You may fall into one of these groups:

  1. People who are very healthy and rarely visit a doctor: Choose a bronze plan, McClanahan says.
  2. People with minor chronic conditions such as high blood pressure or diabetes who visit a doctor regularly: Choose the Bronze plan and also sign up for a Direct Primary Care (DPC) membership, McClanahan says. Bronze plans are now required to offer health savings accounts (HSA), a tax-advantaged type of account for medical expenses. You can use your HSA funds to pay for DPC membership. Under DPC arrangements, providers do not accept insurance. Instead, they charge patients a monthly subscription fee to access their primary care physician.
  3. People with serious health conditions who visit a doctor regularly: Choose the lowest deductible plan you can afford, McClanahan says. Your premiums will be higher, but you can make up for that by reducing out-of-pocket costs when you need care.

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