Amazon fulfillment competitor Stord raises $250 million at a $3 billion valuation

E-commerce logistics company Tawreed announced on Tuesday that it has raised a $250 million round at a valuation of $3 billion. This doubles its valuation compared to last year.

The new financing was led by Strike Capital with participation from Kleiner Perkins, Founders Fund, Franklin Templeton, Baillie Gifford, G Squared and Bond.

Stord was founded in 2015 by then-University CEO Sean Henry and CTO Jacob Boudreau while they were still at Georgia Tech. It has been on a steady rise, run by the two young founders, through the frothy pandemic era of venture capital funding, reaching unicorn status in 2021.

The startup survived the subsequent winter of venture capital funding and, in 2025, raised a massive $200 million round, also led by Strike Capital, that took it to a $1.5 billion valuation. It has now raised a total of around $775 million to date.

Stord offers a network of physical warehouses and inventory management software for e-commerce. It describes itself as a kind of anti-Amazon, giving brands “the speed to compete” while still owning their relationships with customers. In this age of AI, the Atlanta-based order fulfillment startup is gaining attention again, especially after it added an AI interface to its software. Google recently highlighted this at the tech giant’s Cloud Next conference in April.