Amazon is rolling out a redesigned Fire TV app

Amazon announced Thursday that it has begun rolling out its redesigned Fire TV mobile app to customers. While you could previously only use the app as a backup remote, the updated experience lets you browse and discover content right from your phone, manage your watchlist on the go, and play titles on your TV from the mobile app.

“The updated app turns smartphones into a second screen for discovering what to watch next, making it easy to add a friend’s show recommendation to your watch list even when you’re away from home,” Amazon wrote in an email to TechCrunch. “This seamless integration between mobile and TV creates a more flexible and convenient viewing experience for Fire TV customers to quickly find what they want to watch.”

The app is now rolling out in the US, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain and the UK.

Amazon says the updated look matches the new Fire TV UI it launched last month, which was designed to focus more on content, while also simplifying navigation. The updated user interface introduced rounded corners, varied gradients, consistent typography, and increased spacing between content, while also providing more space for installed applications.

The top navigation bar has been simplified into categories marked with clear icons for Movies, TV, Live TV, Sports, and News. The search button is easily accessible to the left of the Home tab.

Within these tabs, Fire TV displays the content you’re already watching along with recommendations from your subscribed services, organized into rows labeled “For You.” The tabs also feature free movies, top movies, shows, and other paid content you might like.

The app and UI changes come in response to the surge in streaming content, which has made it difficult to keep track of what’s available on each service, requiring platforms like Fire TV to act more as discovery centers rather than just places to launch streaming apps.