Apple’s latest products are here. Can they help lift tech stocks?

People calculating how many devices Apple is likely to sell this year will likely focus on the latest iPhones. But the company has plenty of other new devices to sell you, and investors may be looking beyond the latest unlocked devices.

Apple (AAPL) this week announced its latest product: the updated Vision Pro headset, which starts at around $3,500.; 14-inch MacBook Pro laptop, starting at around $1,500; And the new iPad Pro models, which start at around $900. They’re platforms for a new chip called the M5, which the company said is “optimized for artificial intelligence.”

The devices, intended for sale during the holiday season, complete the range that has been updated with the arrival of the latest iPhones, among other things, last month.

Phones still make up the bulk of the company’s revenue — they accounted for more than half in the first nine months of the current fiscal year — but even the smallest segment, iPads, accounts for roughly 7%. (Fiscal fourth-quarter numbers are scheduled to be released at the end of this month.)

Meanwhile, the products are platforms for the company to sell services, which accounted for about a quarter of Apple’s sales for nine months.

New products are likely to land under a lot of trees this holiday season, but investors are trying to work out issues that go beyond gift-givers’ favorite models and color choices. Renewed trade tensions with China have raised questions about the potential effects of tariffs. The wait for Apple’s latest AI services to arrive has some investors worried. On a more detailed level, Jefferies analysts recently wondered whether the mix of new iPhone sales was so far skewed toward less profitable models.

The stock was down 1% this year through Thursday’s close, one of only two indexes in the Magnificent 7 group of big tech stocks without a gain — and the worst performer over the past 12 months. (The S&P 500 is up about 13%.) And it’s still a giant, with its market capitalization recently reaching $3.67 trillion.

However, Wall Street analysts don’t expect much of an upside, as the average price target as tracked by Visible Alpha is currently just 2% higher than where the stock finished yesterday.