Bevel raises a $10 million Series A from General Catalyst for its AI-based health companion

Most people who track their health today end up with scattered evidence. Their smart watch shows sleep duration. The fitness app records steps. Nutrition app that counts calories. However, there are a few tools that help people understand how it all fits together.

Bevel, a New York-based startup, believes this is the missing piece in the shift toward proactive health. The company raised a $10 million Series A from General Catalyst to scale its AI-driven health companion, which unifies data from wearables and daily habits across sleep, fitness and nutrition into personalized insights.

The investment comes a year after the two-year-old health technology company’s breakthrough.

Bevel says it has grown more than eight-fold over the past year and now reaches more than 100,000 daily active users, making it one of the fastest-growing health apps in the United States. The company also adds that the average user opens the app eight times a day, and the app retention rate stays above 80% for 90 days, rare numbers in a category where people often back out after reaching a short-term fitness goal.

“We think of health as an ongoing journey, not a phase,” co-founder and CEO Gray Nguyen said in an interview with TechCrunch. “Bevel meets you where you are, learns from your habits, and helps you make small changes that add up over time.”

But with so many wellness brands out there, from Whoop to Oura to Eight Sleep, why does the world need another?

According to co-founder and board member Aditya Agarwal, many of these health apps rely on companion devices that customers must purchase and maintain. Since such devices can be expensive, there is an opportunity to create a product based entirely on software, giving people the flexibility to use wearables they already own.

“A $500 ring or band is out of reach for a lot of people,” Agarwal said. “We already generate a lot of valuable health data from our core wearable devices and other everyday sources. We wanted to make something that was easily accessible across a much broader group of people.” Bevel users pay $6 per month or $50 per year.

Unlike traditional health apps that focus on one area like steps, sleep, or nutrition, Bevel combines them into one experience. It integrates with Apple Watch and other popular wearable devices through Apple Health and syncs directly with continuous glucose monitors like Dexcom and Libre. Garmin and additional integrations are in development, the company said.

All this information is fed to Bevel Intelligence, the company’s core software, which helps analyze basic information and adapt recommendations for each user, knowing how their body responds to stress, movement or nutrition.

Bevell’s story began with pain — literally.

Before starting the company in late 2023, Nguyen, who previously led products at Sam Altman-backed Campus, and co-founder/CTO Ben Yang, who worked in machine learning at Opendoor, were building stablecoin infrastructure for enterprises. The demanding nature of startup life led to Nguyen’s lack of attention to his health, resulting in chronic back pain that went undiagnosed for months despite using wearable devices and visiting doctors regularly.

“Nothing has pointed to the real cause of my back pain, not even my doctors, which is crazy, right?” He said. “And that’s when this idea came up. Everyone’s life is different. There are a lot of little things you do that add up and, over time, create a chronic condition.”

Nguyen says he started collecting his health data, tracking sleep, nutrition, and steps, and realized that problems in these areas had gotten worse over time. Decreased mobility due to prolonged sitting, sleep problems caused by the mattress, and high-sodium meals that increase inflammation all played a role.

Likewise, Agarwal, who was chief technology officer at Dropbox and one of Facebook’s early engineers, underwent a health overhaul after years of intense work left him exhausted. What helped him was recording his data manually, through spreadsheets and connected tracking devices, to rebuild his energy.

When he reached out to Ben and Gray about what they were building with Bevel, he saw they had a similar vision and joined the team.

“We shared the same North Star, which is helping people get smarter about their health,” said Agarwal, who is also a partner in South Park Commons. The venture capital firm, along with General Catalyst, invested $4 million in Bevel earlier this year.

With new capital and no plans to venture into the wearables space, Bevel intends to grow its team and expand horizontally into more services and partnerships that make proactive healthcare accessible to everyone.

“Bevel’s mission to democratize health through intelligence and design resonates deeply with us,” said Neeraj Arora, Managing Director, General Catalyst. “The level of engagement they’re seeing from users is amazing, and it’s becoming a part of people’s everyday lives — not just another app. We’re excited to support this team as they build the future of personal health.”