Cameo partners with TikTok to boost its popularity

In an attempt to regain its popularity, celebrity tribute app Cameo has launched a new integration with TikTok that allows US creators to deliver personalized Cameo videos directly to their fans through the short-form video app.

The new partnership aims to help creators increase their revenue while simplifying the process for fans to order Cameo videos. Creators can now sign up to deliver personalized messages within TikTok, making it easier for their followers to access this offering directly alongside the content they already engage with. For creators already on Cameo, this integration helps them reach a wider audience.

The integration is a smart move for Cameo because it benefits the millions of creators on TikTok and their vast fan bases. TikTokers represent one of the fastest-growing segments on the platform, with popular TikTok stars like Ash Trevino, Alex Dougherty, and SmothPapi currently topping Cameo’s leaderboard.

Cameo CEO Stephen Galanis noted in the announcement that “Cameo videos regularly go viral on TikTok” and that “TikTok talent had their strongest year yet on Cameo in 2025.”

Cameo was once valued at $1 billion during the height of the COVID-19 pandemic, giving fans the opportunity to connect with their favorite celebrities through personalized video messages. However, the company saw a major decline in 2024, seeing a valuation drop of more than 90%. It also struggled to meet its financial obligations, including a hefty $600,000 fine imposed by the Federal Trade Commission. In an attempt to regain interest last year, Cameo launched a Christmas planning app called Candl.

The partnership also reflects broader trends in the media landscape, as companies increasingly see the value of influencers to enhance their offerings. Streaming services like Tubi and Peacock have recently partnered with popular content creators to create original content.

TikTok already boasts several features that facilitate interaction between fans and creators, including the ability to send tips and virtual gifts, as well as subscriptions, and a newly launched “bulletin board” for creators to share public messages with their followers.

The new Cameo integration also arrives alongside recent announcements about new ad formats and a hidden emoji game accessible in direct messages.