DeletMe acquires social media security tool Block Party

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📂 **Category**: Privacy,Block Party,delete me,tracey chou

📌 **What You’ll Learn**:

Tracy Chu, founder of Block Party, announced on Wednesday that the company has been acquired by an online personal data deletion service.

Chu, a software engineer and diversity advocate in tech, founded Block Party in 2018 as a tool to help people stay safe from targeted harassment on Twitter, inspired by her own experiences on the platform.

Chou raised a $4.8 million seed round in 2022 to expand the tool to other social networks, which turned out to be really good timing — and soon after, Elon Musk bought Twitter. Under his ownership, the company began charging for access to its API, but the costs were too high for a startup like Block Party to operate, so Block Party was forced to quickly focus and launch tools for other platforms.

Over time, the company has evolved into a browser plugin for “deep cleaning your social media,” by integrating with more than a dozen other platforms, such as TikTok, Instagram, Venmo, Facebook, and even X.

“In my previous life, I was briefly and moderately famous online for my activism and advocacy work,” Chu wrote in a blog post. “The subsequent intrusions into my life and physical safety became a shocking revelation of how vulnerable I was, and I found myself scrambling to shut everything down.”

That’s when she learned about RemoveMe, which could help her remove personal information from data brokers and people search sites. But there wasn’t an equivalent product to help people protect themselves on social media, which is what prompted her to create Block Party. It’s fitting that Block Party is now part of RemoveMe.

“Until now, both enterprise and consumer customers have had to go to different companies to put together separate solutions,” Zhou wrote. “This acquisition brings our products under one roof, giving everyone who orders them a place to go.”

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For existing Block Party users, nothing will change for now — the tool is now more integrated into the overall RemoveMe tool, and the company says it will be sharing more with customers.

“I was more open about my life online. Many of us were. But for many people, that openness came at a real cost,” she wrote. “We don’t have to choose between having a voice and being safe. That was always the goal.”

Terms of the deal were not disclosed.

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