Elon Musk teases a new image rating system for X…we think?

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📂 **Category**: AI,Apps,Social,social media,X

📌 **What You’ll Learn**:

Elon Musk’s X is the latest social network to roll out a feature to label edited photos as “manipulated media,” if Elon Musk’s post is to be believed. But the company did not explain how it would make this decision, or whether it would involve images edited using traditional tools, such as Adobe Photoshop.

So far, the only details about the new feature come from a mysterious X post from Elon Musk that says, “Warning edited images,” while resharing an announcement of a new X feature made by the anonymous This account is often used as a proxy to introduce new X features, as Musk will repost from to share news.

However, details regarding the new system are still scant. The DogeDesigner post claimed that the new X feature could make it harder for legacy media groups to post misleading clips or images. It also claimed that the feature is new to the X.

Before it was acquired and renamed as X, the company known as Twitter labeled tweets with manipulated, deceptively altered or fabricated media as an alternative to removing them. Yoel Roth, the site’s head of safety, said in 2020 that its policy was not limited to artificial intelligence but included things like “specific editing, cropping, slowing down, overdubbing, or manipulating subtitles.”

It’s unclear whether X adopts the same rules or makes any significant changes to address the AI. Its help documentation currently states there is a policy against sharing inauthentic media, but it is rarely enforced, as the recent deepfake debacle of users who shared nude photos without consent showed. Additionally, even the White House is now sharing the manipulated photos.

Calling something “manipulated media” or “AI image” can be accurate.

Given that In addition, users should know whether or not there is any type of dispute process outside of X’s collective community feedback.

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As Meta discovered when it introduced AI image classification in 2024, it’s easy for detection systems to go awry. In her case, Meta was found to be incorrectly labeling real images “Made with AI,” even though they were not created using generative AI.

This has happened because AI features are increasingly being integrated into the creative tools used by photographers and graphic artists. (Apple’s new Creator Studio suite, launching today, is one recent example.)

As it turned out, this confused Meta’s meta tools. For example, Adobe’s crop tool flattened images before saving them as JPEGs, which triggered the AI’s Meta detector. In another example, Adobe’s Geneative AIfill technology, which is used to remove objects — such as wrinkles in a shirt, or an unwanted reflection — also caused images to be classified as “AI-made,” when they were edited using only AI tools.

Eventually, Meta updated its label to include “AI information,” so that images wouldn’t be directly labeled as “made with AI” when they weren’t.

Today, there is a standards-setting body for verifying the authenticity and provenance of digital content, known as C2PA (Content Provenance and Authenticity Alliance). There are also related initiatives such as CAI, or the Content Authentication Initiative, and Project Origin, which focuses on adding tamper evident source metadata to media content.

The implementation of X is supposed to adhere to some sort of known process for determining AI content, but the owner of He also didn’t clarify whether he was specifically talking about AI photos, or anything other than a photo uploaded to the X directly from your smartphone’s camera. It is unclear if the feature is completely new, as DogeDesigner claims.

X isn’t the only outlet grappling with manipulated media. In addition to Meta, TikTok also grades AI content. Streaming services like Deezer and Spotify are also expanding initiatives to identify and classify AI music as well. Google Images uses C2PA to indicate how images are created on its platform. Microsoft, BBC, Adobe, Arm, Intel, Sony, OpenAI, and others are members of the C2PA Steering Committee, while several companies have joined as members.

X is not currently listed among members, although we reached out to C2PA to see if that has changed recently. X doesn’t typically respond to requests for comment, but we asked anyway.

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