Etsy is launching its app inside ChatGPT as it continues to push AI

Etsy on Tuesday announced the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of more than 100 million listings.

The new experience is designed to go beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language. For example, “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.”

This feature, now in beta, allows users to tag @Etsy directly within the claim. From there, ChatGPT’s Etsy app displays listings of related products that users can browse, compare, and click through to Etsy for additional details or to purchase.

This isn’t Etsy’s first experience within ChatGPT. Back in September, Etsy became an early partner in ChatGPT’s Instant Checkout integration, which allows users to purchase products directly within the chat interface. However, the initiative ended in March, suggesting that it did not perform as well as OpenAI had hoped. It was reported that Etsy did not see a significant volume of sales from the integration, prompting Etsy to begin building a native app within ChatGPT instead.

Alongside this launch, Etsy also revealed that it is testing a pilot conversational search experience within its platform, geared specifically to helping users find gifts. The Gift Assistant acts as a personal shopper, offering a guided and conversational way to discover ideas, narrow down preferences, and view related products.

This builds on Etsy’s broader AI push, which includes an AI-powered discovery experience featuring curated collections and a range of seller tools, including a tool to help generate product titles and descriptions, as well as a writing assistant to help craft messages to buyers. In 2024, Etsy introduced a new “designed” tag to identify AI content, part of an effort to increase transparency as AI-generated artwork spreads on the platform.

News of the ChatGPT integration comes a week after Etsy reported its first-quarter 2026 earnings, beating revenue expectations by $631 million, and total merchandise sales on the marketplace rose 6% year over year. Notably, active buyers rose for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform.

In February, the company announced it was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling its efforts in its core market.

Etsy joins a growing list of companies creating native apps within ChatGPT, including Angi, SeatGeek, Tubi, and Wix. Developers have been able to create apps inside the chatbot since October.