Facebook brings back job listings in the United States

Three years after removing its job listings feature, Facebook is bringing the feature back to users in the United States, with a focus on helping people find local jobs in entry-level, trade and service sectors.

Job listings, available to all users aged 18 and over, can be found in a tab within the Marketplace section as well as in Groups and Pages.

Users can filter and sort jobs by category, distance and job type. Facebook also says it will offer personalized recommendations for relevant opportunities based on users’ task browsing history. After submitting their applications, they can chat with companies via Messenger to arrange interviews.

The job listings feature initially launched in 2017 in the US and Canada, then expanded to more than 40 countries a year later. However, in 2022, Facebook limited its support to the US and Canada only, and eventually retired the feature in 2023, likely due to the increasing use of LinkedIn.

Meta did not explain why she chose to bring back the job listings now. However, it seems that she is trying to return to her roots and expand her purpose beyond just socializing. Back in January, Meta CEO Mark Zuckerberg mentioned his desire to see “a return to the OG Facebook” as one of his big goals this year during his fourth-quarter earnings call. This could also be a way for Facebook to attract young people who are just starting out in their careers and to attract more Generation Z users.

Additionally, by prioritizing entry-level, commerce, and service industry positions, Facebook aims to differentiate itself from LinkedIn, which tends to cater to middle- and high-skilled job roles. Facebook has more than 3 billion monthly active users, while LinkedIn is catching up with more than 1 billion.