Google DeepMind is betting $75 million on the future of artificial intelligence in Hollywood with A24 deal

A new alliance has been formed between a Hollywood studio and a tech giant.

Google DeepMind on Monday announced a $75 million investment (per the Wall Street Journal) in popular independent film studio A24, known for hits like “Marty Supreme,” “Everything Everywhere All At One,” and the recent blockbuster “Backrooms.” Google DeepMind describes this investment as a partnership, a “first of its kind” that will see the two companies create AI tools for filmmaking, with Google DeepMind receiving “feedback and guidance from leading artists.” A24 has recently worked with big names like Timothée Chalamet and Anne Hathaway on several projects.

“We believe the best way to develop tools that empower artists is to work directly with them,” Demis Hassabis, co-founder and CEO of Google DeepMind, said in a press release. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in telling authentic, meaningful stories that help empower their creative vision.”

Despite the controversy surrounding Hollywood over the use of AI in films, A24 would not be the first studio to explore incorporating AI into the creative process. Netflix announced earlier this year that it had acquired Ben Affleck’s company InterPositive, which creates artificial intelligence tools for filmmakers. Meanwhile, Amazon’s MGM Studios last year launched an artificial intelligence unit focused on developing tools for TV and film production.