Google is introducing a new way for users to ignore Android apps that still protect against scams

After settling its long-running antitrust battle over the Android app ecosystem earlier this month, Google said Thursday that it will make it easier to install Android apps from outside the Play Store. The company has shared new details about an “Advanced Flow” setting that will allow Android device owners to turn off verification requirements, which prevents users from sideloading apps.

The tech giant announced last year that it would require all Android apps to be registered by certified developers to be installed on certified Android devices. By doing so, the company aims to limit the ability of bad actors to distribute malware, conduct financial fraud, and steal users’ personal data through apps outside of the Play Store.

While additional security mechanisms can help reduce these risks, some Android users want the freedom to install unverified apps and accept responsibility if those apps turn out to be unsafe.

With the new Advanced Flow setting, users will be able to perform a one-time process to disable this additional protection while still helping prevent fraud.

The process begins by enabling developer mode in Android’s settings, a step designed to prevent any accidental triggers or “one-click” bypasses that bad actors often use in high-pressure scams. Google notes that scammers tend to exploit fear to create a sense of urgency in their victims, using tactics such as threatening financial ruin, legal trouble, or harm to a loved one. They also often stay on the phone with the victim and guide them through the process of disabling the security protection on their device.

Globally, 57% of adults will experience fraud in 2025, according to a report by the Global Anti-Fraud Alliance (GASA), citing Google.

After enabling developer mode, there is a quick check designed to ensure that no one has trained the user to turn off their security protection. Users will then reboot their phones and re-authenticate, a process that cuts off any remote access or active phone calls that the scammer may use to monitor what a potential victim is doing.

After a one-time protective waiting period of one day, users will be able to confirm that they are really the ones making the change. Google explains that since scammers often rely on artificial urgency, this waiting period gives users time to think. When the period expires, device owners can use biometric authentication, such as fingerprint or face unlock, or use their device PIN to confirm the change.

When the process is complete, Android users will be able to install apps from unverified developers outside of the Play Store. Users can choose the option to enable this for seven days or indefinitely. Google says users will still see a warning that the app is from an unverified developer for safety purposes, but users will be able to bypass this warning with one click.

The company notes that in addition to this new flow, it is also offering free and limited distribution accounts for students and hobbyists who want to share apps with a small group of up to 20 users without having to verify their accounts with a government ID and registration fees.

The changes come in the wake of the settlement of a years-long legal battle between Google and Fortnite maker Epic Games over anticompetitive issues in the Play Store. As a result of the settlement, Google said it will reduce Play Store commissions to 20% on in-app purchases, with another 5% cut if app developers choose to use Google’s own billing system.