Google’s AI mode can now leverage your Gmail and photos to deliver personalized responses

AI Mode, Google’s conversational search feature for complex questions, is now more personalized. The tech giant announced Thursday that it is bringing “personal intelligence” to AI mode, enabling it to leverage Gmail and Google Photos to deliver more personalized responses.

The company debuted Personal Intelligence last week in the Gemini app to let the AI ​​assistant customize its responses by connecting across your Google ecosystem, from Gmail, photos, search, and YouTube history.

The subscription feature is now rolling out in AI mode to English-language Google AI Pro and AI Ultra subscribers in the US

By bringing personal intelligence to Gemini and AI mode, Google is tapping into the wealth of user data that already exists in its ecosystem. And since users already rely on services like Gmail and Photos, Google can offer more personalized experiences that competitors can’t easily match. Of course, not everyone wants AI to see their photos and emails, so you can turn personal intelligence on or off at any time.

“With personalized intelligence, recommendations not only match your interests, they fit seamlessly into your life,” Robbie Stein, vice president of product at Google Search, explained in a blog post. “You don’t have to constantly explain your preferences or current plans, it chooses recommendations just for you, right from the start.”

Let’s say you’re planning a vacation and are looking for things to do and places to eat that your whole family will enjoy. Using personalized intelligence, AI mode can draw on your hotel booking in Gmail and past travel memories in Google Photos to suggest a personalized itinerary that suits everyone. For example, you might see recommendations like an old-fashioned ice cream parlor based on several ice cream selfies stored in Google Images.

Google notes that the AI ​​mode will not only give you a general list of restaurants and activities; Instead, it provides a personalized starting point for planning.

“Personalized intelligence can also be particularly useful for shopping, because AI placement takes into account the types of items you buy and where you shop,” Stein wrote. “If you need a new coat for your next trip, AI Mode can automatically take into account the brands you like, as well as your Gmail flight confirmation for the destination and time (Chicago in March). You’ll get suggestions on windproof, versatile coats that match your preferred weather and look. It’s like a personal shopper who already knows your itinerary and the weather you’re going for.”

Google says other questions you can ask are: “Do a scavenger hunt [partner’s name] To celebrate our anniversary. For each location, include a hint about us, or “I decorate [child’s name ]My bedroom, they gave me theme ideas and decor suggestions.

The company notes that the AI ​​mode is not trained directly on your Gmail inbox or Google Photos library. Instead, it practices specific prompts and model responses.