Grubhub is waiving delivery and service fees for restaurant orders over $50

Grubhub is making a bold move in an attempt to close the gap with rivals DoorDash and Uber Eats.

On Monday, the company revealed its Super Bowl 2026 commercial and a major policy change: Starting soon, all delivery and service fees for restaurant orders over $50 will be eliminated. This initiative could deliver significant cost savings for customers and could increase Grubhub’s attractiveness in a highly competitive market.

The new Super Bowl ad stars George Clooney at a lavish dinner party. As the host dramatically asks, “Who’s going to eat the fees?” “Grohub will eat the fees,” Clooney responds.

Grubhub says this is a permanent offering aimed at putting more money back into customers’ pockets amid tough economic times. The company notes that delivery and service fees for orders over $50 typically average about $13 per transaction across food delivery apps.

Grubhub’s move to permanently eliminate fees on all orders over $50 stands out as a unique offering in the food delivery space. Neither DoorDash nor Uber Eats always waives delivery and service fees for large orders. Their promotions are usually limited-time offers or tied to paid subscription services (such as DashPass or Uber One), which often only apply to specific restaurants or are subject to other restrictions.

Additionally, this new offering comes at a time when Grubhub is facing challenges with user growth and falling behind its competitors. The delivery company, which was acquired by Marc Lore’s Wonder Group in 2024, saw its monthly active users decline 20% year over year in 2025, to 8 million, according to marketing intelligence firm Sensor Tower. DoorDash has nearly 50 million monthly active users.

In addition to the new fee policy, Grubhub recently acquired Claim, a startup that offers cash back rewards at local restaurants, which customers can redeem for dine-in or pickup orders. With the claim, Grubhub aims to help more restaurants attract customers through personalized rewards programs.