How big is Love Island USA? More than 10 million people are already using its app

String bikinis? Checks. Extra sunscreen? Checks. Walls of cameras so millions of Americans can watch your hot summer adventures happen in real time? Checks. Love Island in the USAin which contestants pair off, spar and fight while lounging around a neon-colored villa in swimsuits, is currently approaching the “peak” of its eighth season. The biggest bomb of this summer? the Love Island in the USA The app, where viewer engagement levels were so high that it crashed during the first vote.

Real-time dating fans enjoy controlling the action with their in-app votes, which helps decide which couples will get married and which will be dumped. Fan votes occur about five times during each season. Votes allow users to choose their favorite pair, which exiled cast members think should be brought back, and ultimately vote for which pair of islanders should win the popularity contest and $100,000. Earlier this season, for example, the couple with the fewest votes from viewers for “favorite couple” was on the verge of being eliminated from the show.

While the app’s main use is voting, users can also scroll through an Instagram-like feed of videos, photo shoots, and polls. And of course Love Island in the USA The app includes shopping links so even the most eagle-eyed viewers can grab some of the goods.

the Love Island in the USA The app now has more than 10 million unique users, the show’s producers told WIRED. Since this season’s premiere in June, it has reached No. 1 in the entertainment category in the iOS App Store nine times — a category it shares with giants like Netflix and TikTok — according to app analytics firm Apptopia.

Courtesy of Rhys Rodgers

Love Island in the USA Producers see the app as a crucial component in keeping fans engaged, whether that’s through official votes or other polls. “More than anything, it reinforced for us how passionate this fan base is and how eager they are to make their voices heard,” says executive producer Bernie Schaefer. “I mean, say what you want about that statistic, but we have more people voting on Love Island in the USA The application is what we do in many political elections that take place across the country.

Fans Love Island They’ll have to be glued to their TV screens constantly if they want all the exciting songs before casting a vote that could affect their favorite couples, as the main show is broadcast five times a week and voting windows are only open for a few hours. “The show moves quickly, and within hours of the audience casting their votes, we’re already revealing those results and filming them with the actors,” Schiffer says.

The team has a road map before the start of each season, in terms of fan voting moments. However, they are always willing to adjust and evolve this plan based on the ensuing drama as well as how fans react on social media.