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Key takeaways
- Global smartphone shipments are expected to rise 1.5% in 2025, up from a previous forecast of a 1% increase, thanks to demand for Apple’s iPhone 17, according to technology information provider International Data Corporation.
- IDC said Apple will record a record number of shipments this year due to the success of the iPhone 17, led by demand in China.
- Apple shares reached a new all-time high on Wednesday morning.
A new report expects 2025 worldwide smartphone shipments to rise 1.5% from 2024, driven by record performance from Apple (AAPL).
The quarterly global mobile phone tracker report from technology information provider International Data Corporation raised its previous forecast for a 1% gain, primarily due to expected increased demand for Apple’s new iPhone 17 this holiday season.
Apple is expected to ship more than 247 million iPhones in 2025, a 6.1% jump and an all-time high, “thanks to the tremendous success of the latest iPhone 17 series,” said Nabila Popal, senior research director for the study. She pointed to the “tremendous demand” in China, which “contributed significantly to accelerating Apple’s performance.”
Why is this important?
Apple has been one of the few consistent bright spots in the smartphone market, especially in China. IDC forecasts are a benchmark for device makers and investors to evaluate industry momentum, and revisions can change expectations for companies whose performance is tied to smartphone sales.
Apple shares reached a new record high on Wednesday morning, trading at nearly $289, before falling slightly this afternoon. The stock is up about 14% since the start of 2025, slightly lagging the performance of the benchmark S&P 500 index.
Before the company launched the iPhone 17 in September, sentiment around the stock deteriorated amid concerns that Apple was falling behind its rivals in the race to develop artificial intelligence. At the time, Apple’s stock was in negative territory for the year — the only member of the Magnificent Seven to decline — but strong sales of the new iPhone brought investors back into the market.
While IDC’s guidance for total smartphone shipments in 2025 is better than forecasts earlier this year, the study noted that near-term strength will not carry over into next year. It cut its 2026 growth estimate to 0.9% from 1.2% due to memory chip shortages and product cycle adjustments.
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