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📂 **Category**: Hardware,Apple,China,iPhone,Tim Cook
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Apple had a great performance in the first quarter, although iPhone sales were the best. The company reported that its premium device had its best quarter ever, thanks in part to increased sales in regions such as China and India.
“iPhone had its best quarter ever driven by unprecedented demand, with all-time records set in every geographic segment,” CEO Tim Cook said during the company’s earnings call on Thursday. Apple’s earnings report shows that the company sold $85 billion worth of iPhones during the first quarter, compared to $69 billion in the same period last year.
During the question and answer portion of the call, Cook revealed that China has seen a significant rise in sales. “It was driven by the iPhone, where we set an all-time revenue record,” Cook said, noting that it was “the best iPhone quarter in history in Greater China.” Cook said the sales increase was driven by enthusiasm for the iPhone 17, which was announced in September. The new model proved to be significantly more popular than the company’s previous iPhone.
Apple’s earnings report shows that its total sales in the Greater China region jumped from $18.5 billion in the same quarter last year to $25.5 billion. Cook noted that the company’s overall performance in the region has been good. “I would like to tell you that during this quarter, traffic in our stores in China grew by double digits year-over-year,” he said.
Cook also highlighted India as another region where iPhones – as well as other products – appear to be flying off the shelves. “We set a record for quarterly revenue during the December quarter,” Cook said, noting that records were set for “iPhone, Mac, and iPad.” [sales] And an all-time service revenue record. Cook described the quarter as a “fantastic quarter” in a country he noted was “the world’s second-largest smartphone market and fourth-largest PC market.”
Aside from the iPhone, Apple’s total sales jumped in every geographic region, its earnings report shows. In the Americas, for example, sales rose from $52.6 billion a year ago to $58.5 billion, while in Europe they rose from $33.8 billion to $38.1 billion.
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