Karamo Brown, life coach at Queer Eye, launches Kē, a health app showcasing his AI-based digital clone

Karamo Brown, famous for his pep talks on Netflix’s “Queer Eye,” has jumped into the health and AI space with his new app Kē. After spending a year and a half focusing on his own journey — from fitness and nutrition to meditation, sobriety, relationships, and personal growth — Brown wants to help others do the same.

Kē offers a multitude of features designed to support users, including personalized fitness plans that meet users’ current workout equipment and schedules, as well as nutrition guidance by suggesting meal plans based on the food users eat at home. Users have the flexibility to request adjustments to their fitness and meal plans through the AI-powered chatbot, making it easy to personalize their experience. Additionally, each exercise is paired with guided instructional videos to ensure correct form.

On the mental health front, Kē includes a meditation section with videos targeting different emotions, helping users manage stress and anxiety. There is also a community section for users to participate in supportive groups focused on shared experiences, such as sobriety or wellness discussions.

But what really sets Kē apart is the “AI Karamo” feature that allows users to talk to a digital version of Karamo. They can ask questions and get advice in real time, in their voice.

Powered by AI startup Delphi, the transcript is culled from all kinds of material from Brown — such as interviews, podcast episodes and other clips — to ensure it represents him as authentically as possible. (Arnold Schwarzenegger also has his own digital version with Delphi.)

“My best friend and sister still to this day talk to the AI ​​version when they can’t reach me,” Brown told TechCrunch.

Braun’s new app reflects a larger trend, as more celebrities join AI. For example, stars like Matthew McConaughey and Michael Caine have partnered with ElevenLabs to license their voices for digital replicas.

However, many celebrities are publicly voicing concerns and taking action against the rise of artificial intelligence, particularly regarding the unauthorized use of their likenesses and voices in creating digital copies. There has also been some concern about fans forming one-sided emotional attachments to popular chatbots.

Brown emphasizes that Kē is not meant to replace real relationships. Instead, it is a tool to aid personal development and encourage people to reach out for real support when needed.

“If someone is struggling with a sensitive issue, they can be directed toward appropriate resources and reminded to seek support from real people in their lives…Ultimately, this is meant to be a tool that helps people think, learn, and grow, and it’s not a substitute for human connection,” Brown said.

When asked if there was a limit to the frequency of interactions with his digital version, Brown replied: “People can talk to it as much as they need to. However, the goal is not to keep users talking to the AI ​​indefinitely. It is designed to help people make progress in their lives.”

It is also stated that there are safeguards in place to keep interactions safe, with a team of humans moderating the app. (However, users should keep in mind that using the AI ​​feature means they are sharing their conversation data with Delphi, so it’s smart to avoid revealing sensitive information.)

“When AI started to become part of the conversation a few years ago, I was honestly very skeptical,” he adds. “But the technology has evolved dramatically, and what changed my perspective was seeing how thoughtfully companies like Delphi approached it.”

In the future, Delphi plans to provide proxy capabilities to Kē to perform tasks on behalf of users. For example, if AI Karamo gives you advice about your workout routine, one day it might be able to go to your My Plan tab and adjust it instantly.

Kē is now available on iOS and Android devices. The subscription costs $14.99 per month after a three-day free trial.