My favorite TV for watching the Winter Olympics is on sale

Super Bowl It’s the right time. You eat a lot, you probably drink a lot, and this year, the halftime show features one of the biggest artists in the world. But three hours of fun is not a good reason to buy a new TV. On the other hand, it might as well be the Winter Olympics. We’re talking big events over two weeks (literally) like outdoor ice skating, and if you get a Peacock subscription (or have a good VPN), you can catch almost all of that in 4K. For such an occasion, Samsung’s $2,000 77-inch S90F QD-OLED could be the perfect pairing.

Samsung

S90F QD-OLED (77-inch)

The S90F is a great screen and one of the best TVs of the year. Although it doesn’t offer the same amazing performance as Samsung’s flagship S95F, its modest brightness boost over the previous S90D provides more than enough glitz and glamor for anything you can stream, including the rugged snowy peaks of the Milan Olympics. It has been hovering around this price for some time, but likely won’t see a deeper discount until the end of the year.

I’ve been watching the preliminary events of the 2026 games on the S90F, and it’s already been an exciting ride. The men’s downhill training, which featured high-speed drone cameras following competitors for a perspective look down the slopes at insane speeds of more than 100 kilometers per hour, had my pulse racing from the jump.

Vibrant colours, rich blacks and brilliant snow whites look great, while the TV’s 120Hz refresh rate ensures even the quickest images look silky smooth. (A quick note for keen eyes: The larger 85-inch model doesn’t use the same quantum dot display for enhanced colors as the 77-inch model or the 65-inch version I tested, so it will perform slightly worse.)

The S90F is more than just a great sports TV, of course. Excellent contrast and processing deliver serious cinematic footage, from your favorite streaming services to 4K HDR Blu-rays. I was impressed by the screen’s strong glare reduction, which isn’t quite as strong as Samsung’s matte-screen models, but it delivers truer black levels for my money, resulting in deep contrast in any room.

It’s also a great TV for watching in large groups: I love its off-axis performance when sitting at an odd angle from the screen, and it’s among the best I’ve ever experienced. This is especially useful for large TVs, allowing the entire cast to rotate around the screen without any noticeable loss of color or brightness from any position. Small touches like a solar-powered remote and Samsung’s improved Tizen interface make the TV easy to use as a daily driver.

If you’re an Olympics fan like me, and you’ve been waiting to pull the trigger on a new monitor, this is your moment. The S90F is a great deal, especially when it comes to good deals.