Netflix has inked KPop Demon Hunters toy deals with Hasbro and Mattel

Netflix He is partnered with both Hasbro and Mattel To bring “KPop Demon Hunters” games to shelves.

The animated film, which debuted on the streaming service in June, has become Netflix’s most popular movie ever, with more than 325 million views worldwide. Its popularity prompted Netflix to release it twice in theaters — once in August for a two-day weekend event and again the next week on Halloween.

The partnership with Mattel and Hasbro will allow Netflix to offer a range of consumer products centered around the film.

Mattel will handle dolls, action figures, accessories and playsets, while Hasbro will focus on plush toys, electronics, role-playing items and board games, the companies announced Tuesday. However, there is likely some overlap in product categories between toy makers.

Mattel is currently taking pre-orders for a set of three dolls featuring Rumi, Mira, and Zoey, members of the fictional KPop trio HUNTR/X. Hasbro’s first product is the Monopoly Deal game titled “KPop Demon Hunters.”

Merchandise and games from both companies will be available at retail in spring 2026.

“Netflix, Mattel and Hasbro joining forces for this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games and merchandise they’ve been subtly asking for on every social platform known to mankind,” Netflix chief marketing officer Marian Lee said in a statement on Tuesday.