Netflix launches redesigned profiles for kids

Netflix has rolled out a new TV experience for kids’ profiles on its service globally, the company confirmed to TechCrunch on Tuesday. The update, which aims to simplify design and navigation, is the company’s latest attempt to connect users more quickly to the content they want.

In May, Netflix introduced a similar redesign to its TV home page for standard profiles, which added an AI-powered search tool, better recommendations, and clearer shortcuts, among other changes.

Now the company says the same update has arrived for kids’ profiles, along with other tweaks specifically aimed at younger Netflix users.

The new design simplifies the look and feel of the home page. It also offers a new navigation bar at the top that links to “My Netflix,” a section that brings together everything kids have watched, saved, and loved in one place. This makes it easier for users to revisit their favorite content, something younger users often do by rewatching their best movies and episodes.

Additionally, Netflix says kids’ recommendations will update in real-time, just like standard profiles. The company hopes this will reduce the time children spend searching for something to watch.

Some things won’t change in the Kids profile: character classes, Mystery Box suggestions, and parental controls are still available.

Netflix also announced other updates to Netflix today, including features like real-time voting, live party games, podcasts, and more. Next year, for example, Netflix will launch real-time voting on its upcoming new show “Star Search,” following previous tests with “Dinner Time Live with David Chang.”

The company says that the new user interface is related to these changes, because it provides a more flexible space for different types of creative content, including interactive content.