New Place Loyalty badges in Snap Map will show locations you visit most often

Snapchat on Wednesday announced the rollout of a new “Place Loyalty” feature that will show users when they are among the most frequent visitors to a place on Snap Map over the past year.

If you’re among the top 25% of users who visit a particular place, you’ll see your ranking on Snap Map and can choose to share it with others. You’ll earn a gold badge if you’re in the top 1% of visitors, a silver badge if you’re in the top 10%, and a bronze badge if you’re in the top 25%. For brands and chains, Snapchat aggregates traffic across all locations.

Of course, you’ll only see these badges if you choose to share your location with Snapchat. Additionally, Snapchat says place loyalty ratings are only visible to you.

The new feature is another way for users to interact with the app and encourage them to share their loyalty badges on other social media platforms or with friends in their social circle.

Launched in 2017, Snap Map was originally seen as a way for users to see their friends’ locations and browse public snaps from around the world. Over time, the feature has evolved and now provides ways for users to discover local hotspots and find things to do. With this new feature, Snapchat gives users another way to interact with the map.

Snapchat announced last year that Snap Map had surpassed 400 million monthly active users.

Snap Map originally gave the social network a competitive advantage over rivals like TikTok and Instagram, but the latter beat Snapchat with its own “Instagram Map” last year. Instagram hasn’t shared any statistics regarding how many people are using this feature, so it’s unknown how it compares to Snap Map.

Since Snap Map is one of Snapchat’s core products, the social media giant often updates it with new features to attract and retain users. In 2025, the company launched a “Footsteps” feature that lets you see how much of the world you’ve explored and track where you’ve traveled.

Snapchat also rolled out “Promoted Places” on Snap Map last year as a way for users to discover new places. For brands, Promoted Places provides the ability to advertise and display all of their locations on Snap Map.