Newsletter platform beehiiv is adding AI-powered website creation and content creator tools in a major expansion

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📂 Category: Social,newsletters,Creators,influencers,beehiiv,social

✅ Main takeaway:

Newsletter platform beehiiv announced a massive expansion of its platform on Thursday, including offering real-time analytics and creating an AI-powered website, among other things.

In a video announcing the release, Tyler Denk, co-founder and CEO of Beehiiv, said what makes newsletter platforms powerful is ownership.

“Owning your audience, distribution, brand, and even revenue potential,” he said. “In the age of artificial intelligence and algorithms, ownership is not only nice to have, it is essential.”

The hope is to give creators (and journalists) more control — and opportunities — to expand and grow their work on the platform.

Full product expansion includes:

  • Allowing creators to sell digital products, such as e-books, without taking commissions. Next year, content creators will soon be able to sell courses and merchandise.
  • A feature that allows content creators to create websites using artificial intelligence without using code or sophisticated developers. The release product was actually launched a few months ago, and comes on the heels of Beehiiv’s acquisition of AI website builder Typedream last year.
    Thursday’s announcement revealed that the product now lets users build entire websites by simply chatting with the AI ​​— or the website via vibe code. However, users do not need to simply speak words to the AI; They can also drag and drop images, for example, upload photos or screenshots of other people’s websites to the AI, and have it recreate them.
  • Ability to host and release podcasts on the creator’s own beehive platform. This allows creators to put their podcasts, newsletters, and websites under one platform, instead of having three separate platforms.
  • Real-time analytics to track engagement and traffic, as well as details of which channels attract the most users
  • Introducing a “link in bio,” so creators can link to other digital platforms, in addition to their own creations, without having to use a third-party link in their company bio.
  • Providing professionally designed website templates, so that the website and newsletters look higher quality. They also release newsletter templates so your websites and newsletters can have a cohesive brand look.
  • Ability to segment audiences – meaning content creators can create specific content for specific segments of their audience. Creators can now group followers by location, age, or even gender.
  • Automated workflow, for example, when a user signs up, creators can set it up so that a welcome email is sent to them automatically. beehiiv started rolling out automated workflow features a few weeks ago.
  • Improved tools for advertisers, including easier browsing of ad opportunities and viewing estimated returns. Creators can upload assets, set a budget, and launch campaigns on the platform, Dink said. He continued that Beehiiv also has a new advertising dashboard, allowing creators to track the performance of their campaigns and create their own custom reports.
  • Paid subscriptions, without any fees charged by Beehive (it says it’s the only platform that doesn’t take a cut of paid subscription revenue). The feature comes with subscription and analytics tiers.

Beehiiv now bills itself as the first platform to encapsulate an entire content creation workflow, where users on the platform can “create, publish, grow, analyze and monetize” without fees, plugins, code, or giving up royalties.
In the video, Dink said that beehiiv is no longer just a newsletter platform, but an operating system for the creator economy. With this expansion, it hopes to compete with the likes of Lovable, WordPress, and Patreon.

The company was founded in 2021 and says it has since sent more than 35 billion emails, with more than 55,000 creators on the platform, including status owner Oliver Darcy.

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Beehiiv last raised a Series B of $33 million in April 2024 with LightSpeed ​​Venture Partners and NEA as investors.

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