Not to be outdone by OpenAI, Apple is reportedly developing a wearable device with AI technology

Apple may be developing its own wearable device with artificial intelligence technology, according to a report published by The Information magazine on Wednesday. The report says that the device will be a pin that users can wear on their clothes, and will come equipped with two cameras and three microphones.

If the rumored device comes to market, it will be another sign that the market for AI devices is on the rise. The news follows comments on Monday by Chris Lehane, chief global affairs officer at OpenAI, who told a crowd in Davos that his company will likely announce its first long-awaited AI device in the second half of this year. Additional reports suggest that the device may be a pair of earphones.

Apple’s device is described as a “thin, flat, circular disk with an aluminum and glass casing,” and engineers hope to make it the same size as the AirTag, “just a little thicker.” The pin will also have two cameras (one with a standard lens and one with a wide-angle lens) for photos and video, as well as a physical button, speaker, and a Fitbit-like charging strap on its back, according to the report.

Apple may be in the process of trying to accelerate the development of this product to compete with OpenAI. The report indicates that the pin will likely be released in 2027 and will include 20 million units at launch. TechCrunch has reached out to Apple for more information.

But it remains to be seen whether consumers want this type of AI device. Two Apple alumni previously founded Humane AI, a startup that also sold an AI pin. The Humane Pin also includes built-in microphones and a camera. However, it faltered upon its release, and the company was forced to close its operations and sell its assets to HP within two years of launching its product.