OpenAI says 18-24 year olds account for nearly 50% of ChatGPT usage in India

It seems that OpenAI has found the product market to be suitable for young Indians. Users between the ages of 18 and 24 account for nearly 50% of messages sent to ChatGPT in the country, and users under 30 account for 80%, the company said on Friday.

The AI ​​Lab said Indians mostly use ChatGPT for work, with 35% of all messages related to professional tasks, compared to 30% globally.

In particular, the company’s programming assistant, Codex, is seeing strong traction: OpenAI said Indians use Codex three times more than the global average, and weekly usage has increased four times since the tool got a Mac app two weeks ago. Users in India also ask three times as many programming-related questions as the average.

This is in line with findings from Anthropic, which said earlier this week that 45.2% of Cloud’s tasks were related to software-related use cases in India.

OpenAI said that outside of work tasks, 35% of messages sent to ChatGPT from Indians asked for guidance, 20% related to questions about general information, and 20% were requests for the bot to produce or assist with writing.

India is OpenAI’s second-largest market with over 100 million weekly users, and the company is trying hard to attract Indians for its AI tools and services. The company offers a sub-$5 subscription tier in the country, and last year ran promotions to stimulate adoption.

“AI adoption is moving faster than our ability to measure it — and that presents a challenge for anyone trying to make smart decisions. Signals are our way of putting real-world evidence on the table, so the AI ​​debate in India can be grounded in facts, not hype,” Ronnie Chatterjee, chief economist at OpenAI, said in a statement.

OpenAI has had a busy few days in India, which is hosting a major AI Impact Summit in New Delhi this week. The company is opening new offices in Mumbai and Bengaluru this year, and has signed a major partnership with the Tata Group to secure 100MW worth of AI computing capacity and distribute ChatGPT Enterprise within Tata’s IT services company, TCS.

The AI ​​lab has signed agreements with fintech company Pine Labs, travel platforms Ixigo and MakeMyTrip, and food and grocery delivery company Eternal. It also entered into a partnership with educational institutes to distribute its tools to more than 100,000 students over the next six years.