Peacock is expanding into AI-driven video, live sports and mobile-first gaming

Peacock is clearly betting on two things: artificial intelligence and mobile-first entertainment.

Based on what the streamer previewed at a press event yesterday, the Peacock mobile app is about to look more like a mix of TikTok, a casual gaming hub, and a live streaming service.

From the AI-powered “Bravoverse” vertical video experience narrated by TV host Andy Cohen’s digital avatar to vertical NBA live streaming and mobile gaming, Peacock is rolling out several new features designed to keep viewers entertained on their phones for longer.

The biggest reveal was a new feature called “Your Bravoverse,” aimed at viewers deeply immersed in the Bravo fandom, home to addictive reality franchises like “The Real Housewives” and “Vanderpump Rules.”

The feature pulls short clips from over 5,000 hours of Bravo footage and combines them into personalized playlists. Best of all (arguably) is that your guide will be an AI-generated avatar of Andy Cohen, the popular reunion host of “The Real Housewives” franchise.

Users will begin the experience by selecting their favorite Bravo shows and special moments. From there, the AI ​​creates a personalized stream of clips. Cohen’s avatar then acts as narrator, introducing moments, connecting storylines, and even offering new takes that viewers may not have seen yet.

Behind the scenes, Peacock says the system uses computer vision to identify key events and moments across its library. AI agents trained on Bravo fan behavior help determine what viewers care about most, while the platform stitches together clips across seasons and franchises. The result, according to Peacock, is more than 600 billion potential viewing differences.

If Peacock wants a passionate fanbase to test out AI storytelling, Bravo viewers may be the perfect audience. Fans of the series are notoriously loyal, and reality TV creates the perfect bite-sized clips to start with. According to the company, an average Bravo viewer watches about 24 hours of Bravo content per month, while some of the most dedicated fans watch up to 75 episodes per month.

“Your Bravoverse” will launch on mobile this summer, with living room consoles expected later.

Additionally, Peacock is experimenting with new ways to watch live sports on mobile. The company announced that fans will soon be able to stream live games in a portrait format, powered by real-time AI-powered cropping optimized for phone screens.

The feature will debut in beta during NBA games this spring. Users will find vertical broadcasts within Courtside Live, a Peacock mobile viewing feature first introduced during the 2026 NBA All-Star Game. Courtside Live allows viewers to switch between multiple camera angles alongside the main broadcast, creating a more immersive way to follow the action.

This builds on the short video feature launched last year. The feed features clips from across the Peacock catalog, including TV shows, movies, sports, and news. This summer, the company plans to expand the feature by giving vertical video its own dedicated section in the app, a move clearly inspired by TikTok, Instagram Reels, and YouTube Shorts, as streaming platforms increasingly compete with social media for viewers’ attention.

Peacock isn’t the only one exploring short videos. Disney+ launched its short-form feed on mobile for US users on Thursday, featuring scenes and moments from its shows and movies. Netflix also said it plans to expand its short-form video features to promote new original audio videos.

This is also not Peacock’s first experience with artificial intelligence. During the 2024 Summer Olympics, the platform introduced a creative summary AI that created custom 10-minute summaries of the previous day’s events, narrated by an AI voice modeled after sportscaster Al Michaels.

The company is also expanding its mobile game lineup after introducing in-app mini-games last year.

The streamer is launching two new mystery games, Law & Order: Clue Hunter and Public Eye, both of which come from AI gaming startup Wolf Games, which was co-founded by Elliot Wolf, the son of “Law & Order” creator Dick Wolf. NBCUniversal announced a partnership with Wolf Games in October to build immersive games that involve collecting evidence and using an AI assistant to help solve crimes.

Additionally, Peacock is adding a daily trivia experience inspired by the popular game show Jeopardy!. The title joins existing games on the app, such as Wheel of Fortune and Daily Swap.

All of these updates point to a larger strategy for Peacock. Instead of competing as a purely traditional streaming service, the platform is trying to reshape its app into something more interactive. This shift comes as the service looks for new ways to drive engagement and growth.

While Peacock has added subscribers recently, the platform is still operating at a loss. Peacock has grown to 44 million subscribers, compared to 41 million subscribers which it maintained for three straight quarters last year. However, the company reported a loss of $552 million in the fourth quarter of 2025.