Peloton launches Bike and Tread service for gyms

Peloton On Monday, it announced its Commercial Series, the company’s first bike and tread products designed for high-traffic gym floors.

The move represents the company’s latest move beyond its core home business and delve into the multi-billion-dollar commercial fitness market.

“I’ve had the opportunity to speak with the CEOs of a number of gyms or gym operators or big box operators over the past year,” CEO Peter Stern told CNBC in an interview. “The only brand that their members ask for, and therefore demand, ‘Find a way to get me Peloton gear.’”

The product range is part of the company’s commercial unit, which it launched in 2025 in partnership with Precor, a maker of fitness equipment that it acquired in 2021. Peloton already has a presence in major companies such as hotel chains. life and Hilton. The company did not specifically mention which gyms would offer its new devices.

The expansion could expand Peloton’s footprint in the fitness industry. Through its integration with Precor, Peloton now has access to a commercial distribution network spanning more than 60 countries, allowing the company to expand its equipment and digital platform internationally.

Stern did not reveal pricing for the new equipment, but said the products will be “competitively priced,” with more details expected closer to the planned launch date in late 2026.

The machines combine Peloton’s digital workout platform and instructor-led classes with hardware designed by Precor to withstand intense daily use.

Peloton’s push toward gyms may face resistance. Some fitness chains have been reluctant to incorporate Peloton equipment, preferring to promote in-house classes, digital platforms and trainers.

“I need to leave it up to them how gyms react to that,” Stern said. “But if you look at a typical gym, they have bikes and tires and a lot of other equipment available there. We’re now giving them a better customer experience on those bikes and on those tires.”

Peloton has been active in commercial spaces for several years, including through hotel partnerships, but was held off because its machines weren’t designed for use in high-traffic spaces. The company has been the subject of several safety-related product recalls.

Peloton machines tend to break down, and repairing them can be difficult because their infrastructure is different from that of traditional fitness manufacturers.

When Peloton launched its revamped product lineup last fall, the company also introduced a new line of equipment for its business unit. The machines are more durable than consumer machines, but are still only designed for places with smaller gyms, such as hotels and corporate health centers.

This development comes as Peloton struggles to convince consumers that its new AI-based product line, Peloton IQ, is worth the hefty price tag.

When it reported second-quarter fiscal 2026 earnings last month, the company defied Wall Street expectations for top and bottom line results and said it expects sales to continue to slow in the current quarter.

The weak results, coupled with soft guidance, were investors’ first clue that Peloton’s product overhaul wasn’t the sales driver the company had hoped it would be, putting more focus on its business unit.

During Peloton’s most recent quarter, revenue in the business unit rose 10%, even as companywide sales fell about 3%.