Pinterest is launching a new Pin Promotion feature

Pinterest announced Tuesday that it will launch a new feature called “Promote a Pin” that allows users to boost the reach of their Pin in a few steps. The company said that this feature allows anyone, from individuals to small businesses, to reach a larger number of people without designing complex advertising campaigns.

The company is rolling out the Promoted ID feature to users in the United States in the coming weeks, with global expansion planned in the future.

The social network said its 619 million active users perform more than 80 billion searches each month, which the company claimed is more than 75 billion searches for ChatGPT. This means that promoted pins have the potential to reach a large audience. The company indicated that more than half of these searches are of a commercial nature.

Pinterest explains that Promoted Pins uses its Taste Graph system, which has been trained on billions of images, to target people who are most likely to convert. She noted that the feature is ideal for people new to the field of digital advertising, and also provides users with tools such as flexible budgets. For example, a fashion creator can boost wardrobe ideas to expand the visibility of their content.

Advertisers can specify parameters such as daily budget, campaign length, and the audience you want to reach. The prompt screen also shows you the estimated results based on these parameters.

“From entrepreneurs to global brands, we make it easier for businesses of all sizes to scale
The right audience, connect with new customers, and grow on Pinterest. “Pin promotion is an important step in our work to remove barriers and deliver simple, powerful tools that unlock greater opportunities and long-term growth,” Lee Brown, chief business officer at Pinterest, said in a statement.

The company said it’s also testing a pre-built Performance + Catalog sales campaign so merchants can market their products directly using the Pinterest Shopify app or Ads Manager.

Pinterest hasn’t had the best start to the year, as the company laid off 15% of its employees in January and allocated more resources to AI-led development. The company also saw a disappointing performance in the fourth quarter of 2025, with revenue and forecasts for the following quarter falling short of analysts’ expectations. There was some positive news for the company as activist investor Elliott said he would pump $1 billion into the company in February by betting on visual AI.