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📂 **Category**:
📌 **What You’ll Learn**:
What is launch coordination?
Launch coordination is getting the people around a release posting about it at the right moment, in their own words, instead of whenever they get around to it: your team, customers, investors, a podcast’s guests, creators, partners. It covers the brief they read, the assets they are handed, the approval before anything publishes, and the schedule it all runs on.
How do you get other people to post about a launch?
You invite them: a link per cohort, or one person by email with the clip and a note attached. Nobody creates an account or sets a password; an email address is the whole requirement. Each person writes their own post inside a preview of the real platform, picks when it goes out, and keeps control of their words and their account throughout.
Is there a free plan?
Everything before scheduling is free, on any number of launches: create the launch, write the announcement, build the run of show, and let up to 10 people join and write their posts. Your own scheduled posts are free and unlimited. Scheduling a launch to publish is the paid step, and it is the only one.
Does anyone have to share a password or hand over their social login?
No. Connecting an account is optional and always started by its owner through the platform’s own sign-in screen, so no password is ever seen or stored. Anyone who prefers not to connect is emailed at the scheduled time with the text ready to copy and a link that opens the platform’s composer, and confirms with one tap.
How is this different from a social media scheduler?
It is one: you can schedule from your own accounts, with a calendar, previews and per-network counts. The difference is everyone else. A scheduler publishes to accounts you own, so every post is your company talking about itself. This also coordinates posts from the people who chose you, each written and published by that person. That is why a stranger believes it.
Does it work for podcasts, books, events and other launches?
Yes. A launch is a moment with people around it who want it to land, and the mechanism is the same for a product, an episode, an album or a show. A podcast episode is the clearest case: one guest with their own audience, invited by email with the clip attached, reminded when the episode is live. The use-case pages show how each one runs: podcast guests, a product launch, a book, an event or show, and the organizer guide for anything else.
Which social networks does it support?
11 networks: X, LinkedIn, Instagram, TikTok, YouTube, Threads, Facebook, Slack, Discord, Telegram, Bluesky, plus email from your own address. Every plan includes all of them. Where a network’s API allows publishing, connected accounts post automatically; where it does not, the author is emailed at the scheduled time with the text ready to paste and publishes by hand.
How much does it cost?
14 days free, on any plan. Starter is $29 a month, Team is $49 a month, Pro is $149 a month. Every plan gets every network, automatic and by-hand publishing, the live command center and the report; they differ in how many launches and people they carry. Larger rosters and procurement-led buyers have an Enterprise option. Pay annually and get two months free. Cancel whenever you want.
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