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📂 **Category**: Startups,dating
💡 **What You’ll Learn**:
Two years ago, Luke Bailey had what became a controversial app idea — a dating app called Score for people with good to excellent credit.
The app launched just days before Valentine’s Day, and required users to have a credit score of at least 675 to sign up. At the time, Bailey said he created the app to encourage partners to talk more about personal finance because doing so is often uncomfortable for many people.
“Fifty-four percent of people say a partner’s debt is a reason to consider divorce,” Bailey told TechCrunch. “Financial compatibility is one of the most important factors in a relationship, but no dating platform addresses it directly.”
The app has had its fair share of critics, with many people calling it classist due to its focus on those who handle money well. However, the app, which was supposed to be available for 90 days, became so popular that Billy kept it for six months. It has amassed 50,000 users and made headlines around the world due to its premise.
Then he disappeared and everything went back to normal in the dating world. Until Friday.
Bailey told TechCrunch that he’s decided to officially bring back Score — for good, this time.
“We originally launched Score to combine financial responsibility with something people value deeply: love,” Bailey said. “When we closed it, we assumed the conversation would continue without us. But it didn’t.”
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Instead, he said people kept asking him why he was closing. “Academics have reached out wanting to study the impact of behavior,” he continued. “It became clear that this wasn’t just a viral moment. It tapped into something unresolved in relationship culture.”
This time, the Score app will be available on the iOS App Store (last time it was just a mobile app, he said, because he and his team built it so quickly). Bailey also said that this version of the app will be more comprehensive, considering comments that it is too exclusive. “And now, everyone can join.”
There will be two levels: the basic level, where no ID or credit check is required, and anyone can browse and connect. Then the Verified tier, where members must verify their identity and credit score to unlock premium features. The app uses Equifax to verify identity and credit scores, with users consenting to the app doing so. It just does what Billy described as a soft pull, so there is no impact on the credit.
“We do not store full credit reports or sensitive personal and financial data. We simply receive confirmation that someone meets the verification criteria,” he said.
The Verified plan includes features that allow people to see other members nearby, see who has saved their profile, send video intros to potential matches, and message users before coming back.
He remains optimistic about the use of credit scores, saying they are not a measure of wealth but rather a measure of consistency. “Banks look for the same thing in customers that we look for in relationships – consistency and reliability,” he said. “Dating apps measure attrition. We measure attrition as well as accountability.”
Bailey said the app doesn’t store any sensitive data, doesn’t sell personal data, and secures everything using an encrypted infrastructure.
The latest version of Score collected a lot of data on its users, which helped show how each generation is affected by social and economic factors. For example, it found that millennial men had credit scores about 11% higher than women. But for Generation Z, this gap was much smaller, with men only having a 3% higher credit score.
“We will be watching how this data plays out [has] Evolved,” he said.
The original result was a U.S.-only trial, but this time, the company plans global expansion, starting with Canada, he said. He said keep an eye out for some partnerships as well.
“Financial behavior is one of the strongest indicators of life stability,” Bailey said. “We believe consensus algorithms should reflect that.”
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