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📂 Category: Apps,Social,Snapchat,social
💡 Main takeaway:
Snapchat announced on Monday that it will be rolling out end-of-year recaps to users, giving them a look into 2025. The Recap is a short video that offers a personalized look at highlights, stories and chats, showing how users communicate and express themselves throughout the year.
Users can access their Recap by opening the app and going to the “Memories” section. There, they will see the “Your 2025 Snap Recap” card.
The move comes as companies like Spotify, Apple Music, Amazon Music and Duolingo release their year-end summaries.
Along with Recaps, Snapchat shared statistics on how people have used the social media app over the past year. For example, the company says phone calls haven’t stopped, noting that users talked for nearly 1.7 billion minutes per day on average, nearly 30% more than last year. Additionally, users in the US sent more than five billion voice notes, nearly 10% more than last year.
Group chats are still a popular way to communicate on Snapchat, as the number of people sending messages to group chats rose by more than 5% in 2025, and some users sent more than 8,880 messages to their best group chat this year.
The company also revealed that chat interactions increased by 44% this year, with the heart emoji ranking as the most popular. In addition, three million people also used stickers to communicate this year.
Snap’s 2025 Recap launch comes amid backlash from users over the company’s plans to charge storage fees next year, with some calling for a boycott to urge the company to change its mind. Snapchat announced in September that free access to Memories would be limited to 5GB. If a user’s memories exceed this limit, they will need to subscribe to one of the service’s new memory storage plans.
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The introductory storage plan offers up to 100GB of storage for $1.99 per month. Snapchat+ users will get up to 250GB of storage as part of their $3.99 monthly subscription, while Snapchat Platinum users will get 5TB as part of their $15.99 monthly subscription.
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