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📂 **Category**: AI,Gadgets,ai glasses,Fashion,Meta,prada,smartglasses
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Is Meta preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife, Priscilla, were seen sitting in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media executive was seen chatting with his seatmate, Lorenzo Bertelli, Prada’s chief merchandising officer and son of chief designer Miuccia Prada.
While Zuckerberg has been working to burnish his image in recent years, including through promoted themes, it’s likely he wasn’t at Prada for the fashion, but rather for an upcoming collaboration with the brand.
CNBC reported last summer that Prada AI glasses were in the works, among other things. However, Meta has yet to announce such a deal publicly. (The company has not yet responded to a request for comment about Zuckerberg’s presence in Milan.)
EssilorLuxottica, the French-Italian eyewear brand and manufacturer of Ray-Ban, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. The company announced this month that it has sold more than 7 million AI glasses in 2025, up from 2 million the previous year. These sales included both Ray-Ban Meta and Oakley Meta sunglasses, the latter designed more for athletic types.
Now, it looks like Prada AI glasses could be next, given that Prada and EssilorLuxottica have already renewed their licensing agreement for eyewear under the Prada and Miu Miu brands for the next 10 years. (The current agreement, which expires December 31, 2025, was later extended through December 31, 2030, with a renewal provision through December 31, 2035.)
Prada AI glasses could give Meta a foothold in the high-end fashion market, a niche that Oakleys and Ray-Bans have yet to address. Establishing glasses as a luxury symbol can also benefit the Meta brand overall.
However, there are some concerns that AI glasses aren’t well-suited to a world where there’s a growing consumer backlash against surveillance devices, which has recently led people to smash Ring doorbells and smash Flock cameras. This shift could lead Meta to reconsider whether to add facial recognition features to its glasses, as the New York Times recently reported. This news sparked criticism of what was considered a fairly successful tech product, and even prompted one developer to create an app that warns you if someone wearing AI glasses is near you.
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