Spotify and Liquid Death are launching a limited-edition speaker shaped like… a jar?

Spotify and Liquid Death have teamed up to launch what may be the wildest product collaboration of the year: Eternal Playlist Urn, a wireless Bluetooth speaker shaped like a cremation urn. Yes, you read that correctly.

The “Eternal Playlist Urn” is not really meant to hold ashes, but is instead a collector’s item, with only 150 pieces available for purchase in the U.S. For $495, buyers receive a 7-inch x 11.4-inch urn with a Bluetooth speaker built into the lid. (We wonder about the sound quality, since all the technology is crammed into the lid of this little jar.)

According to Spotify, the jar provides “the world’s first music streaming jar ever,” making death “a lot less boring.” With this product, the idea is that even people who are dearly gone can keep jamming to their favorite songs forever, or at least that’s the company’s joke.

“Life needs music. And so does the afterlife. That’s why Spotify partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to bring your music where it’s never been before,” Spotify said in a blog post.

When you get the jar, you can create your own eternal playlist on Spotify by answering questions like “What’s your eternal vibe?” or “What noise do you prefer?” Spotify will then use your answers and listening history to create a personalized playlist, which is synced directly to the jar speaker and can be shared with friends and family.

Although Spotify has not released a branded smart speaker, it partnered with Ikea in 2022 on a portable Bluetooth speaker with Spotify Tap functionality, making this the company’s second hardware collaboration with another brand. The company also released “Car Thing”, an in-car entertainment device, which was later discontinued.

This isn’t the first time Liquid Death has pushed the boundaries of extreme marketing. The brand is known for its outrageous campaigns, including a life-sized box-shaped Yeti cooler. While some may find the humor a bit depressing, fans of irreverent black comedy seem fascinated by it. The cooler had more than 800 bidders and sold for $68,200.

Whether you view this as a clever trick, a funny gag, a tasteless joke, or simply ridiculous, the Eternal Urn Playlist is a testament to the lengths brands will go to capture our attention.