Spotify is rolling out AI-powered targeted playlists in the UK and other markets

After initially testing its AI-powered Requested Playlist feature in New Zealand and recently launching in the US and Canada, Spotify announced on Monday that it will roll out the tool to Premium subscribers in the UK, Ireland, Australia and Sweden.

The requested playlist feature allows users to create personalized playlists by simply describing what they want to listen to in their own words. Instead of searching for individual songs or artists, users can describe the vibe, scenario, or inspiration they want, and Spotify will take care of the rest.

To access this feature, users click Create, select the desired playlist, and then enter any English prompt. The feature is designed to interpret themes including mood, aesthetics, and even memories. Prompts can be as broad or specific as the user wants, referencing musical eras, genres, activities, lyrics, instruments, or even requesting a playlist inspired by a TV show, movie, or personal event. Users can also select whether they want the playlist to include mostly new music or only music from their library at the prompt.

Once you submit the prompt, Spotify’s AI creates a personalized playlist tailored to the request. The system is based on the user’s listening history and integrates current music and cultural trends. Additionally, each song comes with a short explanation that provides insight into why it was chosen for that specific playlist.

Users can improve their playlists by adjusting their prompts or starting over. For those whose music tastes are constantly evolving, playlists can be scheduled to update automatically on a daily or weekly basis.

Since this is still in beta, Spotify notes that there may be changes as the company gets feedback, and that there are currently usage limits. Some users reported exceeding the limits after about 20 or 30 prompts.

Spotify recently expanded AI features across its platform, including “Page Match,” which allows users to scan a physical book page to jump to the corresponding spot in the audiobook, and “About Song.” The platform has also updated its lyrics feature to provide global translations and offline access. Last week, SeatGeek partnered with Spotify to help listeners easily find ticket links for concerts on an artist’s page or upcoming tour dates within the app.

Internally, the company has implemented AI throughout its workflow, with co-CEO Gustav Soderström saying earlier this month that Spotify’s top developers haven’t written a line of code since December, thanks to AI.

Spotify is also expanding its audiobook business by getting into physical book sales. Soon, users in the US and UK will be able to purchase physical copies directly from the app.