Spotify now lets you follow venues to get details about upcoming concerts

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📂 Category: Media & Entertainment,Apps,Spotify,Concert Discovery,ticket sales

📌 Key idea:

Spotify is introducing a new feature that allows users to follow venues to get updates and details about concerts scheduled to take place there.

Venues you follow are saved in your library, and you can browse them to see event calendars, information about scheduled concerts, and announcements. Users can also filter upcoming shows at venues by genre.

The company is also updating the live events feed daily instead of weekly to provide the latest event updates.

A GIF showing Spotify's new feature that lets users follow venues and discover upcoming concerts. On the venue page, you can see upcoming shows, announcements, and filter events by different music genres.
Image credits: Spotify

As before, users can click on upcoming shows to book tickets via the listed ticketing partner. Spotify experimented with selling tickets itself in 2022, but has not talked about expanding that business since then. The company currently partners with ticketing platforms such as Live Nation and Ticketmaster instead of selling tickets directly from the artist’s page.

Earlier this year, the company released a new, updated weekly playlist called “Concerts Near You,” which lists 30 songs by artists performing around users’ locations, along with details about their next show.

Spotify’s competitors are also focusing on improving discovery of live events on their platforms. In February, SoundCloud partnered with Ticketmaster and Live Nation to allow artists to list upcoming shows on their pages.

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