Spotify says Wrapped 2025 is biggest yet, hitting over 200 million users on its first day

Spotify says yesterday’s launch of its annual review feature, Spotify Wrapped, was its biggest ever. The streaming service reports that Wrapped 2025 saw more than 200 million users engage within the first 24 hours, 19% more than last year’s AI-focused failure. The company indicated that it took 62 hours last year to reach 200 million users.

Participating users are counted as those who have viewed at least one of the Stories within the Wrapped Experience.

Additionally, Spotify said Wrapped was shared more than 500 million times this year, 41% more than last year. This includes original posts from within the app, as well as screenshots and downloads.

In particular, markets such as the United States, India, Indonesia, Japan, Colombia and Thailand led the metrics this year.

The popular annual review of Spotify users’ listening history and statistics received a harsh reception last year, with people criticizing the lack of detailed statistics and the emphasis on the inclusion of AI podcasts over other clever and creative data stories.

Spotify took that feedback into account in this year’s Wrapped, adding nearly a dozen new features and deeper data engines. Although it used AI behind the scenes, the new Wrapped game did not include a consumer-facing AI experience.

Instead, Spotify focused on letting users connect with each other by letting them compare their “listening age,” their Wrapped Party (a category of listeners), and with its first live multiplayer feature, Wrapped Party, which provided real-time statistical data and comparisons.