Substack launches a built-in recording studio

Publishing platform Substack continues to invest in video content as it launches Substack Recording Studio, a built-in mechanism for creators to pre-record and publish videos.

Studio, which is only available on desktop, can support individual videos as well as conversations with up to two guests. Creators can add custom watermarks to their videos and share their screen with co-hosts. Once the recording is finished, Substack automatically creates clips and thumbnails for sharing.

“Until now, creating video on Substack meant live streaming, or putting together a separate set of tools: a recording platform, a way to create and distribute clips, and something to design a thumbnail,” the company shared in a blog post. “Substack Studio brings all of these tools into one place.”

The post also notes that creators who used audio or video on Substack in the past 90 days experienced revenue growth 50% faster than creators who didn’t.

Although Substack is mostly known as a newsletter platform, the company has shown a keen interest in video over the past few years, prioritizing updates that make it more like a Patreon competitor, and encouraging creators to explore multimedia.

While Substack has allowed creators to upload videos since 2022, it began allowing creators to live stream and monetize videos last year, then launched a $20 million Creator Accelerator Fund to help move creators from other platforms to Substack.

Like Instagram, Substack recently launched an app for TV, which is available on Apple TV and Google TV. The app lets viewers watch video posts and live streams on TV and includes a TikTok-like “For You” row that provides more recommendations.

Despite the popularity of watching short videos on phone, people seem to be turning to television screens to watch longer content. Netflix has made significant investments in bringing audio video to TV. On YouTube, viewers watched more than 700 million hours of podcasts each month on living room devices (such as TVs) in 2025, up from 400 million per month the previous year.