T20 World Cup 2026: India’s historic win leads to increased tournament sales in UK

There has been an increase in the number of tickets bought for next summer’s Women’s T20 World Cup in England then India’s win in the 50-overs World Cup final earlier this month.

Overall sales for the tournament, which is being held from June 12 to July 5, rose 171% compared to the previous week, with a 265% increase in matches in India.

All of the best-selling fixtures have been India’s group stage matches, including a repeat of the World Cup final against South Africa at Old Trafford on June 21 and their meeting with Australia at Lord’s on June 28.

Tournament Director Beth Barrett-Wylde said: “Demand for tickets to next year’s ICC Women’s T20 World Cup in England and Wales has been incredibly high from the start, driven by an excellent summer for women’s sport which culminated in a thrilling finale to the ICC Women’s Cricket World Cup in India earlier this month.

“We are delighted to see the Indian Women’s stunning win lead to a significant rise in ticket sales for next summer’s tournament, underscoring its truly global appeal, and demonstrating how women’s cricket is firmly entering the mainstream.”

In addition to Old Trafford and Lord’s, which will host the final, matches will also be held at Edgbaston, Headingley, The Oval, Bristol County Stadium and in Southampton.