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📌 **What You’ll Learn**:
Masters said: “For the first time the Premier League will have its own agents.
“This is a new app that you can download and install on your smart TVs and laptops and watch 380 matches and a lot of content, serving channels 24/7, and it will be an exciting product.
“We are also looking forward to learning, to see how this can be replicated around the world.”
Masters added that “if things go well, it may be repeated” but she does not “want to predict more than that” at this stage.
The launch will coincide with the opening of a new Premier League Studios production center at Olympia in London.
Traditional broadcast rights have been a highly lucrative source of revenue for the league, with the current domestic package split between Sky and TNT worth £6.7bn.
However, bringing the action directly to fans through their subscription-based platforms opens up the opportunity for organizations to have greater control over content distribution, and potentially generate more revenue.
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