💥 Discover this must-read post from TechCrunch 📖
📂 Category: Apps,Media & Entertainment,Spotify
📌 Main takeaway:
Spotify plans to raise subscription prices in the US in the first quarter of next year, according to a new report from the Financial Times. The move will mark the streaming service’s first price hike in the US since July 2024. The company has recently raised prices in several other countries, including the UK, Switzerland and Australia.
A Spotify subscription currently costs $11.99 per month in the US. When the service first launched in the country 14 years ago, it cost $9.99 per month.
JPMorgan analysts estimated that a $1 per month price increase in the US could increase Spotify’s annual revenue by about $500 million, the report says.
Additionally, major record labels are urging Spotify and other music streaming platforms to raise subscription prices, arguing that fees have not kept pace with inflation and remain low compared to services like Netflix.
This report comes just weeks after Spotify announced that its founder, Daniel Ek, will step down from his position as CEO. The company will replace Ek with two co-CEOs: Gustav Soderström, current co-president and chief product and technology officer at Spotify, and Alex Norström, co-president and chief business officer.
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