The revamped Siri will reportedly offer the ability to auto-delete conversations

Apple is hoping that its record on privacy will set it apart on the AI ​​front, and perhaps buy it a little late as it continues to lag behind the competition. according to Bloomberg Mark Gurman, the most chatbot-like Siri scheduled to debut in iOS 27 will include the option to automatically delete chat histories. Users will be able to save conversations for 30 days, one year, or forever. This is in stark contrast to other major players in the space who generally only offer temporary incognito chats, if that.

Apple appears to be betting that people are willing to give up some conveniences in the name of more privacy, as concern about artificial intelligence continues to grow. While the company is replacing many of its components under the hood with Google’s Gemini technology, it appears to be trying to turn some of Apple Intelligence’s perceived weaknesses into a selling point. As Gorman notes:

Most of today’s leading chatbots rely heavily on histories and memory systems to personalize responses and optimize future interactions. But Apple will set tighter limits on how memory works, including limits on what information can be kept and how long it can be kept.