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📂 Category: Buying a Home,Mortgage,Personal Finance
📌 Main takeaway:
Key takeaways
- New annual data show that the typical homebuyer now earns $109,000, adding to the steady rise in median income over the past four years.
- The largest group of buyers is in the $100,000-$199,999 range, with first-time buyers reporting a median income of $94,400 and repeat buyers at $111,700.
- Married people make up more than 60% of all buyers, and single buyers outnumber both single males and unmarried couples.
Four-year rise in typical income for homebuyers
New annual data from the National Association of Realtors (NAR), covering homebuyers from July 2024 through June 2025, shows the typical buyer now earns a median household income of $109,000. This number continues to rise steadily over the past four years. In the 2022 NAR report, median income was $88,000, rising to $107,000 in 2023 and $108,800 in 2024 before reaching this year’s level.
The continued increase reflects the types of families that succeeded in purchasing homes during a period characterized by rising prices and mortgage rates. While the increase each year is modest, the trend over four years highlights how income among successful buyers has risen over time.
Why is this important to you?
Knowing who is buying – and at what income – provides useful context as you gauge your readiness to enter the market. These patterns highlight the financial realities shaping today’s buyer pool.
Income profiles for today’s buyers
NAR’s latest report provides a detailed look at how buyer income is distributed across the market. Among all buyers, 38% fell in the $100,000-$199,999 range, making it the most popular income group in this year’s survey. Another 18% earn $200,000 or more, while 16% earn less than $55,000, and the rest fall into the middle ranges.
The report also breaks down average income by buyer type, providing a clearer idea of who is entering the market today. First-time buyers reported a median household income of $94,400, while repeat buyers reported a median household income of $111,700. The overall average of $109,000 reflects both groups together.
Together, the numbers show a market that includes a wide range of incomes, from families entering homeownership for the first time with incomes of less than $55,000 to returning buyers with earnings of more than $200,000.
| Income ranges for first-time and repeat buyers, 2024 | |||
|---|---|---|---|
| Income range | All buyers | First time buyers | Repeat buyers |
| Less than $55,000 | 16% | 21% | 16% |
| $55,000 to $74,999 | 13% | 17% | 12% |
| $75,000 to $99,999 | 15% | 15% | 15% |
| $100,000 to $199,999 | 38% | 38% | 38% |
| $200,000 or more | 18% | 10% | 20% |
| Average income | $109,000 | $94,400 | $111,700 |
Types of beds being purchased today
Beyond income, the NAR report identifies the types of households represented in this year’s pool of buyers. Married couples made up the largest share of all buyers at 61%, followed by female buyers at 21%. Single male buyers represented 9%, while 6% were unmarried couples.
The mix looks different among first-time buyers. Married people make up 50% of first-time buyers, while single women buyers make up 25%. But single couples outnumber first-time male buyers, 11% versus 10%.
| Home makeovers for all buyers versus first time buyers | ||
|---|---|---|
| Family type | All buyers | First time buyers |
| Married couple | 61% | 50% |
| Single female | 21% | 25% |
| Single male | 9% | 10% |
| Unmarried couple | 6% | 11% |
| last | 3% | 4% |
This year’s report also shows that 24% of buyers have children under 18 living at home. This is down from 27% last year and well below the 58% reported in 1985, reflecting a long-term shift in the composition of homebuying households.
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