Threads’ new “Dear Algo” AI feature lets you customize your feed

Threads is offering an AI-powered feature that allows users to customize their feed, the Meta-owned social network announced on Wednesday. The platform’s new “Dear Algo” feature lets users tell topics what they want to see more or less temporarily in their feed.

To use this feature, users need to type “Dear Algo” in the general topics post, followed by what they would like to see more or less of. For example, if you want to see more content about popular podcasts, you can post “Dear Algo, show me more posts about podcasts.” Your feed will be updated for three days after you place your order.

It’s worth noting that since Dear Algo works through public posts, others can see your request, and they can also repost your request to apply it to their own feed. This aspect of the feature may be a drawback for some users, as they may not want their requests to be public. However, Meta says it sees this as a way for users to discover new conversations and topics, turning personalization into a community experience.

By allowing users to temporarily influence what appears on their feeds, Threads gains an advantage over its competitors by offering a feature not available on competing platforms.

“Topics is where you go to keep up with what’s happening now,” the company wrote in a blog post. “But sometimes, what matters to you changes in an instant, and you want your feed to reflect that — whether you see more posts during a live NBA game or less about a TV show you haven’t watched yet.”

Although Threads and its competitors, X and Bluesky, already offer users a simple way to indicate their preferences with a “Not Interested” button, the new Dear Algo feature takes personalization one step further. This feature can also help make Threads look more realistic, something X has historically been known for.

Dear Algo is now available in the US, New Zealand, Australia and the UK, and Threads plans to offer it in more countries in the future.

The launch of the new feature comes just weeks after a report from market intelligence company Sameweb indicating that Threads now exceeds X in daily mobile usage. Although X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see an increase in daily active users over the past few months.

The report revealed that Threads had 141.5 million daily active users on mobile as of January 7, 2026, while X had 125 million daily active users.