TikTok adds space to curate content with others, teases ‘shared feeds’

TikTok launches “Shared Collections,” a new way for users to share and organize TikTok content in one place with friends or family. The company also teased the upcoming launch of “Shared Feeds,” which will allow users to watch TikTok content together through a shared interest-based feed.

TikTok launched individual collections earlier this year to allow users to save content into custom folders. With Shared Collections, users can now do things like create a space to share cookie exchange plans and holiday dinner ideas with their families. Or they can create shared groups to organize decorating ideas or Secret Santa ideas.

“Whether it’s content from their favorite creators, inspiration for a home design project, or a new skill they’re learning together, Shared Collection makes it easy for people to stay organized as they discover and save on TikTok,” the company explained in the blog post.

You can’t create a group with someone unless you follow each other. Groups can remain among friends and family only, or they can be made public.

Shared Groups is available globally for accounts of people over the age of 16.

As for shared feeds, which will be launched in the coming months, TikTok sees them as a way for users to discover content together. Users can create shared feeds in individual direct messages.

Shared feeds will feature new content tailored to users’ tastes, such as sports or winter activities and their favorite creators. Feeds are generated based on users’ TikTok activity, such as what they like, watch, and comment on.

It should be noted that the feeds are not continuous, as users will find a selection of 15 videos in their shared feeds each day.

This feature is similar to Instagram Reels’ Blend feature which allows you to create a custom, personalized reel feed for you and your friends.

Users will be able to create a shared feed by sending an invitation to another user. Once they accept the invitation, they can create a feed and chat about it in direct messages. After both people have watched all of your videos, they can view metrics, including which videos they liked, in their Shared Likes history.

TikTok also announced that it will launch greeting cards that users can send to each other. Users will be able to select a greeting card within their conversations, write a message, and send it. The recipient will get a festive animation alongside the message.