Tinder will ask new users in the US to verify their identity with a selfie

Dating app giant Tinder announced Wednesday that it is expanding its face verification feature to more users in the United States

The face verification feature, known as Face Check, requires new users to verify their identity by submitting a short video selfie. This initiative aims to reduce impersonation on the platform and ensure that people are not associated with bots or fake accounts.

Face Check creates a 3D video scan of the user’s face to check its similarity to their profile photos. Members who successfully complete the verification process receive a badge on their profile, indicating to others that they have been verified. Additionally, the feature determines if the same face is being used across different accounts, providing additional protection against impersonation and fraudulent profiles.

Tinder says video selfies are deleted shortly after review, but it retains an “encrypted, non-reversible face map and face vector,” which helps verify new photos, detect fraud, and prevent people from creating duplicate accounts.

Face verification has already been implemented in California since June, as well as in Colombia and Canada. It is now also available in Australia, India and other countries in Southeast Asia.

Face Check will be rolled out to additional US states in the coming months. It will also be rolled out to other dating apps owned by parent company Match Group in 2026.

Users have left Tinder in recent years due to safety and privacy issues, along with unfavorable encounters with other users. The company is facing challenges generating revenue from its user base, as it recorded a 7% decline in the number of paying users during the second quarter of 2025.

Since launching the feature, Tinder claims it has already seen promising results, including a 60% reduction in exposure to potential “bad actors” and a 40% reduction in the number of “bad actor reports.”

Other companies have also recently introduced facial recognition tests to combat fraud. For example, Meta uses similar technology to help users regain access to hacked Facebook or Instagram accounts. Additionally, Bumble offers photo verification, where members are required to take a selfie that mimics the pose of their choice for verification.