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Key takeaways
- Shares of Six Flags Entertainment rose Tuesday after activist investor Jana Partners said it is teaming up with NFL star Travis Kelce to push for changes at the company.
- Six Flags shares have lost nearly half their value this year as the amusement park operator has struggled with declining attendance.
Six Flags stock is getting a little help from Travis Kelce.
Shares of Six Flags Entertainment (FUN) rose nearly 18% Tuesday afternoon after activist investor Jana Partners She said she is teaming up with the NFL star, who is engaged to pop star Taylor Swift, to advocate for changes at Six Flags.
The company, a theme park fan, and other investors have taken a roughly 9% stake in the struggling Six Flags, Jana said.
“I am a lifelong Six Flags fan, and I grew up going to these parks with my family and friends,” Travis Kelce said in a statement. “The opportunity to help make Six Flags special for the next generation is one I couldn’t pass up.”
Why is this important?
Activist investors typically take minority stakes to push for changes in public companies, and the rise in Six Flags shares on Tuesday suggests the involvement of Travis Kelce and Jana has boosted optimism about the company’s turnarounds.
The move could mean big changes ahead for Six Flags, which is searching for a new CEO after announcing in August that current president Richard Zimmerman plans to step down by the end of the year.
Even with Tuesday’s gains, Six Flags shares have lost nearly half their value in 2025 as the company faces a host of issues from bad weather and ride disruptions to intense competition, contributing to declining attendance at its parks.
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