Trump reduces tariffs in an attempt to lower consumer prices

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US President Donald Trump speaks on the day he is scheduled to sign an executive order on “Powering the Future” in the East Room of the White House, in Washington, D.C., US, November 13, 2025.

Jonathan Ernst | Reuters

President Donald Trump on Friday exempted major agricultural imports such as coffee, cocoa, bananas and some beef products from higher tariff rates.

This move comes at a time when Trump is facing negative political reactions due to rising prices in American grocery stores. Some distributors of beef, coffee, chocolate and other popular food items raised prices with Trump’s tariffs imposed this year, adding pressure on household budgets due to decades-high inflation in recent years.

Trump’s measure on Friday also excludes a range of fruits including tomatoes, avocados, coconuts, oranges and pineapples. In addition to coffee, tariff reductions extend to black and green tea and spices such as cinnamon and nutmeg.

The move represents a retreat from Trump’s position, which insisted that tariffs were necessary to protect American companies and workers. He maintained that American consumers would ultimately not pay for the higher tariffs.

meat

The beef tariff exemption comes after months of rising prices linked in part to Trump’s tariff policy.

Over the past year, the United States imposed heavy tariffs on major suppliers including Brazil, Australia, New Zealand and Uruguay. Brazil – the world’s second-largest beef producer – has faced effective tariff rates exceeding 75%, reducing imports to the United States at a time when the country’s cattle herd has reached its lowest level in 75 years.

Ranchers are struggling to rebuild their herds amid drought, rising feed costs and tariffs on fertiliser, steel and aluminum, which have made equipment and repairs more expensive.

Supply pressure has pushed up prices at grocery stores: Uncooked beef products rose 12% to 18% year over year in September, according to the Bureau of Labor Statistics’ latest Consumer Price Index report.

Producers told CNBC earlier this month that policies, from changing tariff rates to Argentina’s recent beef quota expansion, have further frozen long-term investment, keeping supplies tight and sentiment fragile.

coffee

Prices for ground roasted coffee in the United States reached $8.41 per pound in July, a record high and a 33% increase from a year ago, according to data from the Bureau of Labor Statistics.

Trump’s 50% tariff on Brazilian coffee — which provides nearly a third of U.S. imports — has driven up costs across roasting and retail chains. Vietnam, Colombia and other major exporters have also been swept up in the broader schedule of food import tariffs imposed by the administration.

Coffee roasters and cafes say they have no way around the tariffs because the United States doesn’t produce any of the beans it consumes, leaving importers vulnerable to higher costs regardless of origin. Small independent stores are reporting jumps of 18% to 25% in wholesale prices this year, with many adding surcharges because menu prices can’t keep up the pace.

Retailers warned that the impact could widen if tariffs remain unchanged. The Tax Foundation estimated in August that 74% of U.S. food imports faced tariffs, already hurting tea, spices and other products, such as coffee, that have no domestic supply chain.

Global coffee prices are hovering near the highest level in 50 years, which they reached in February.

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