Tubi collaborates with popular TikTokers to create original streaming content

In a move to attract younger viewers, Fox-owned streaming service Tubi has launched the “Creatorverse Incubator” in partnership with TikTok.

The initiative announced Thursday gives content creators support — such as promotions and potential funding — to create original shows exclusively for Tubi. The strategy mirrors that of Peacock, which enlisted TikTok creators last year to create original content, signaling a trend among streaming platforms to capitalize on the popularity of social media influencers.

Tubi launched the Creatorverse Incubator to bring new content to Tubi’s existing audience, which includes more than 100 million monthly active users, while bringing in new customers eager to check out original series featuring their favorite TikTokers.

Under the programme, selected creators will have the freedom to craft original series across a range of genres, both scripted and unscripted. Tubi gives them creative rein, allowing creators to shape their own content while the company supports them to bring those ideas to life.

The company plans to announce the first group of creators later this summer.

Tubi has increased its focus and investment on influencer talent over the past year. Today’s announcement builds on the Creator Program that Tubi launched 10 months ago that was designed to bring content from popular YouTubers, including Mythical Entertainment, to its platform. The company already has 16,000 episodes from over 200 creators on its content roster. The most recent series to premiere is “Terri Joe: Missionary in Miami,” which features popular TikTok personalities Terri Joe and Amethyst Jade.

Tubi has also launched other creator-focused initiatives such as collaborating with Kickstarter to showcase crowdfunded films and launching “Stubios,” a program to help aspiring filmmakers showcase their original work.

Unlike other major streaming platforms, Tubi has actively pursued collaborations with a variety of online personalities to expand its reach and attract new audiences. This focus on influencer-driven content sets Tubi apart from competitors who have taken a more traditional approach to marketing and partnerships. For example, competitors like HBO Max, Disney+, and Netflix often partner with influencers to build buzz around new releases, such as inviting them to exclusive events and early screenings.

In recent years, Tobi has had an increasing presence in the market. According to recent Nielsen data, Tubi’s share of total ad-supported streaming viewing jumped from 2.2% in May 2025 to 6.2% in the fourth quarter of the same year. This success comes on the heels of Tubi achieving profitability in 2024, marking its progress in the competitive streaming market.